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Hub You - The Most Powerful Way To Influence Your Customers
I’m proud of the fact that you have a business that helps people in need. I’m happy that you can trouble-shoot just about any engine/transmission/electrical failure that comes your way. You probably have certified technicians and a state-of-the-art facility. That’s a mighty-big investment, to say the least. You should have a pretty loyal customer base as well. But are you aware that one out of five customers move away each year? And a certain number also change shops for a variety of reasons. It’s not your fault, but you
How
If you are in the mobile auto detailing business you know that customer service is one of your top priorities and you also know that you expect to get referrals and continued word-of-mouth advertising that it is crucial. Often people consider mobile auto detailers and even mobile car washers as second rate to a carwash facilities or an actual detail shop.It is interesting that people consider this in that carwashes generally do not give very good service and lack quality and auto-detailing shops do not go to the cus
Have you ever read a salesletter that made you feel that way?
For me personally, very few salesletters have had that kind of effect on me. But one thing's for sure... every time I have come across such a sales letter, I've found myself pulling out my credit card and buying whatever the site was selling by the time I was done reading the letter!
How
Passion in the workplace, is that even possible? Yes, and I’m not referring to an affair with a coworker or sleeping your way to the top. I’m talking about discovering what you want to do on the job that will make you want to be at work.I discovered my niche almost by accident. I say almost because at some level I believe there are no accidents and everything happens for a reason. My life went through a series of what seemed like cataclysmic changes and I found myself unemployed and attending a government sponsored
Have you ever read a salesletter that made you feel that way?
For me personally, very few salesletters have had that kind of effect on me. But one thing's for sure... every time I have come across such a sales letter, I've found myself pulling out my credit card and buying whatever the site was selling by the time I was done reading the letter!
How
When recent college students were asked what “professional opportunities were available for them after graduation”, 84% believed their chances were “very good or better”. However, as many of these students will soon discover, the reality of reaching their employment goal is “grim at best”.How white-collar employment ended up in this situation is no mystery. American employment, years ago, was booming. “Made in the USA” and fair wages were a commonplace. Unfortunately, the American consumer wanted (and continues
For me personally, very few salesletters have had that kind of effect on me. But one thing's for sure... every time I have come across such a sales letter, I've found myself pulling out my credit card and buying whatever the site was selling by the time I was done reading the letter!
How
In short, yes. Provided that your company meets certain criteria.Invoice factoring has been gaining popularity as a tool to finance growing businesses. It is a solution that accelerates payments from slow paying clients, freeing up cash flow and allowing companies to grow. By eliminating the uncertainties of when they’ll be paid, business owners can use factoring to stabilize their business and put it on a growth path.However, factoring is not for everyone. For factoring to work, your business must meet cert
How
Yes, we're living in the digital times... from cameras and radios to books and music - there's no denying that the digital age is well and truly upon us. It is no surprise then, to learn that there is a ‘new black' when communicating to customers in the digital era. Move over billboards, banners and posters... Digital signage is here!Whether your goal is to turn shoppers into buyers, entertain the masses, promote your brand or run SMS competitions, digital signage offers unique advantages over traditional signage. S
How useful would it be if you could influence your customers that strongly?
Here's the simple secret to wielding that kind of power...
Before you try to sell to them, meet them where they are!
What do I mean by that strange phrase?
Just this... Show the customer that you can see the world from where he is standing, through his eyes. Show him that you understand, that you're aware of, and sensitive to his feelings, thoughts and expe
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