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    Splitting the Roles of CEO and Chairman
    Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the roles are usually split, in an effort to ensure better governance of the company, and in turn bring higher r
    Widget World mailing list
    Press 7 if you would like to be on our Wonderful Widget World mailing list
    Press 8 if you would like to contact the Wonderful Widget World Safety Council
    Press 9 if you would like to contact the Wonderful Widget World International Charitable Foundation
    Press 10 if you would like to speak with
    Watch Your Business Vendors Like a Hawk: Case Study 2002
    In business you must develop a strong team and to do this properly you must be careful whom you pick to be on the team. Vendors are part of that team. It is not as easy as you might think picking vendors. Let me tell you a story. I take issue with some of our vendors who do not walk the talk. I visited several vendors in TX this month and found t
    Approximately two years ago I first wrote about “Marketing Insensitives.” At the time, I had received a call from a telemarketer offering me some “marketing insensitives” to purchase a product. Yes, she really said this! She was not being clever; she just couldn’t pronounce “incentive.”

    But, Marketing Insensitives do exist! They are the unfortunate, not-thought-through, ridiculous, dumb things that businesses do that drive customers away. Here is another:

    The potential customer makes a phone call…

    Ring, ring, ring…

    Automated Telephone Attendant: Thank you for calling Wonderful Widget World. We’re happy that you have called. Here you will find our total selection of Wonderful Widgets along with bargains galore and expert service from our happy, healthy sales consultants all here to help you find the Wonderful Widget of your dreams. Please visit us at www.wonderfulwidgetworld.com. And please listen carefully as our selections have changed.

    Press 1 if you know the extension you wish to reach
    Press 2 if you want our mailing address
    Press 3 to find the Wonderful Widget World near you
    Press 4 if you would like to receive our Wonderful Widget World catalogue
    Press 5 if you would like to receive our Wonderful Widget World special offers
    Press 6 if you would like to be taken off of our Wonderful Widget World mailing list
    Press 7 if you would like to be on our Wonderful Widget World mailing list
    Press 8 if you would like to contact the Wonderful Widget World Safety Council
    Press 9 if you would like to contact the Wonderful Widget World International Charitable Foundation
    Press 10 if you would like to speak with

    Medical Billing - XA0 Record Fields 18 Through 23
    Trailer records are a subtle animal. They don't seem to do much, but in the world of medical billing and the electronic transmission of claims, trailer records can mean the difference between a whole claim file going through or being rejected like a bad virus. In this installment of our series on medical billing and electronic claims submission,
    the unfortunate, not-thought-through, ridiculous, dumb things that businesses do that drive customers away. Here is another:

    The potential customer makes a phone call…

    Ring, ring, ring…

    Automated Telephone Attendant: Thank you for calling Wonderful Widget World. We’re happy that you have called. Here you will find our total selection of Wonderful Widgets along with bargains galore and expert service from our happy, healthy sales consultants all here to help you find the Wonderful Widget of your dreams. Please visit us at www.wonderfulwidgetworld.com. And please listen carefully as our selections have changed.

    Press 1 if you know the extension you wish to reach
    Press 2 if you want our mailing address
    Press 3 to find the Wonderful Widget World near you
    Press 4 if you would like to receive our Wonderful Widget World catalogue
    Press 5 if you would like to receive our Wonderful Widget World special offers
    Press 6 if you would like to be taken off of our Wonderful Widget World mailing list
    Press 7 if you would like to be on our Wonderful Widget World mailing list
    Press 8 if you would like to contact the Wonderful Widget World Safety Council
    Press 9 if you would like to contact the Wonderful Widget World International Charitable Foundation
    Press 10 if you would like to speak with

    LLC Incorporation
    A Limited Liability Company has two advantages for a business owner--it provides protection from personal liabilities, and also ensures tax benefits that can be derived from the simplicity of a partnership.The owners or members of an LLC benefit since the corporation's profits are taxed only once. On the other hand, they are also not person
    tal selection of Wonderful Widgets along with bargains galore and expert service from our happy, healthy sales consultants all here to help you find the Wonderful Widget of your dreams. Please visit us at www.wonderfulwidgetworld.com. And please listen carefully as our selections have changed.

    Press 1 if you know the extension you wish to reach
    Press 2 if you want our mailing address
    Press 3 to find the Wonderful Widget World near you
    Press 4 if you would like to receive our Wonderful Widget World catalogue
    Press 5 if you would like to receive our Wonderful Widget World special offers
    Press 6 if you would like to be taken off of our Wonderful Widget World mailing list
    Press 7 if you would like to be on our Wonderful Widget World mailing list
    Press 8 if you would like to contact the Wonderful Widget World Safety Council
    Press 9 if you would like to contact the Wonderful Widget World International Charitable Foundation
    Press 10 if you would like to speak with

    What Makes Corporate Gifts An Investment?
    Imagine starting your own business. What happens when you find out that you are in the red or close to it at the end of the fiscal year? You do what most business owners do—check your books and find ways to cut corners. Now, the tricky part to cutting corners is to make sure you do not downsize or eliminate something that will turn profits for you
    sh to reach
    Press 2 if you want our mailing address
    Press 3 to find the Wonderful Widget World near you
    Press 4 if you would like to receive our Wonderful Widget World catalogue
    Press 5 if you would like to receive our Wonderful Widget World special offers
    Press 6 if you would like to be taken off of our Wonderful Widget World mailing list
    Press 7 if you would like to be on our Wonderful Widget World mailing list
    Press 8 if you would like to contact the Wonderful Widget World Safety Council
    Press 9 if you would like to contact the Wonderful Widget World International Charitable Foundation
    Press 10 if you would like to speak with
    Taming the Paper Tiger at Home
    Have you ever sat down at the kitchen table with the day’s mail and started sorting it into piles? • bills (you always recognize those first!),• “to read” pile (that’s always the tallest),• stuff to go in the wastebasket (but that’s on the other side of the room),• papers to discuss with your significant other (who isn’t ther
    Widget World mailing list
    Press 7 if you would like to be on our Wonderful Widget World mailing list
    Press 8 if you would like to contact the Wonderful Widget World Safety Council
    Press 9 if you would like to contact the Wonderful Widget World International Charitable Foundation
    Press 10 if you would like to speak with a sales consultant
    Press 11 if you would like our Wonderful Widget World Directory
    Press 12 to hear a recording of our happy, healthy Wonderful Widget World sales consultants singing, “We Are the World”
    Press 13 if you would like to a receive complimentary photograph of the team building session at our annual Wonderful Widget World retreat
    Press 14 to hear these choices repeated

    The potential customer presses “10” wanting to speak with a sales consultant and buy some wonderful widgets.

    Automated Telephone Attendant: Thank you for calling Wonderful Widget World. No one is available to take your call. Our sales consultants are all busy, busy, busy, busy helping other customers. But, we’re happy that you have called. Here you will find our total selection of Wonderful Widgets along with bargains galore and expert service from our happy, healthy sales consultants all here to help you find the Wonderful Widget of your dreams. Please visit us at www.wonderfulwidgetworld.com. Please listen carefully as our selections have changed…

    Enough said.

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