Hub You - Business

Positioning Strategies For Real Estate Agents
Just recently I was asked to do a talk for my good friend and co-author of our best-selling book in Singapore titled Get Rich Now: 15 Strategies from a Self-made Millionaire, Dr Dennis Wee. (Dr Wee is one of Singapore’s most celebrated ent

of management not looking at the “life-time value” of their customers. If Unicity did the math they would clearly see the error of their ways.

If that passenger uses Unicity 5 times a year for an average fare of $25.00, that’s $125.00 a year. She uses them for the next 5 years, that’s $625.00. Now I’m betting that the inj

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, imp

I was reading in the Winnipeg Free Press (my local paper) about a woman who was a passenger in a Unicity taxi cab. The woman had pre-paid her fare to the tune of $25.00. Nine dollars into the cab ride, the cab got into an accident.

The woman was injured and unable to complete her trip. She asked for a refund of at least $16.00. The balance left on her pre-payment.

You would think the cab company would bend over backwards to accommodate the woman, but no; they refused to give her a refund. This kind of customer service attitude is REALLY DUMB on the part of Unicity and it’s bad for business. Their refusal will cost them a lot more than $16.00.

First the story made the Free Press so thousands of people are going to read about the incident and Unicity Taxi will get a lot of bad publicity and lose business.

Secondly I’m writing about it to the 1500 subscribers to my Newsletters. And I’m going to post it at my web site. More bad publicity and some people will definitely talk about it to friends, family members and co-workers.

All this bad publicity and lost business to save $16.00. Talk about short sightedness. This reminds me of one of my grandmother’s favourite saying “don’t be penny wise and a pound foolish”.

This kind of customer service attitude is a result of management not looking at the “life-time value” of their customers. If Unicity did the math they would clearly see the error of their ways.

If that passenger uses Unicity 5 times a year for an average fare of $25.00, that’s $125.00 a year. She uses them for the next 5 years, that’s $625.00. Now I’m betting that the inj

Leading Change - Telling it Straight
"We're not going to that stupid meeting! They'll just feed us more BS." That was the overwhelming sentiment at a recent workshop I conducted for a worldwide company doing around $8 billion is sales. It was one colossal problem they had on their

16.00. The balance left on her pre-payment.

First the story made the Free Press so thousands of people are going to read about the incident and Unicity Taxi will get a lot of bad publicity and lose business.

All this bad publicity and lost business to save $16.00. Talk about short sightedness. This reminds me of one of my grandmother’s favourite saying “don’t be penny wise and a pound foolish”.

This kind of customer service attitude is a result of management not looking at the “life-time value” of their customers. If Unicity did the math they would clearly see the error of their ways.

If that passenger uses Unicity 5 times a year for an average fare of $25.00, that’s $125.00 a year. She uses them for the next 5 years, that’s $625.00. Now I’m betting that the inj

Create Your Own Security
Because of the acceleration of change, many traditional standards of job security are not applicable to the current workplace environment. When old structures break up, there is often a time of chaos when more openness is created in teh organiza

.00.

First the story made the Free Press so thousands of people are going to read about the incident and Unicity Taxi will get a lot of bad publicity and lose business.

All this bad publicity and lost business to save $16.00. Talk about short sightedness. This reminds me of one of my grandmother’s favourite saying “don’t be penny wise and a pound foolish”.

This kind of customer service attitude is a result of management not looking at the “life-time value” of their customers. If Unicity did the math they would clearly see the error of their ways.

If that passenger uses Unicity 5 times a year for an average fare of $25.00, that’s $125.00 a year. She uses them for the next 5 years, that’s $625.00. Now I’m betting that the inj

Become A Personal Trainer
Every human body is different and a personal trainer will know exactly how to not just get a human body into proper shape but also shape the body into the desired form. A personal trainer knows that while guys may want to ‘bulk up’; a girl might

le will definitely talk about it to friends, family members and co-workers.

All this bad publicity and lost business to save $16.00. Talk about short sightedness. This reminds me of one of my grandmother’s favourite saying “don’t be penny wise and a pound foolish”.

This kind of customer service attitude is a result of management not looking at the “life-time value” of their customers. If Unicity did the math they would clearly see the error of their ways.

If that passenger uses Unicity 5 times a year for an average fare of $25.00, that’s $125.00 a year. She uses them for the next 5 years, that’s $625.00. Now I’m betting that the inj

Changing Jobs When The Boss Is A Jerk
In a recent conversation with a young man who works in a restaurant, an all too familiar scenario was played out again. The young man recognized me as a frequent customer, and struck up a conversation that surprised me with the level of trust h

of management not looking at the “life-time value” of their customers. If Unicity did the math they would clearly see the error of their ways.

If that passenger uses Unicity 5 times a year for an average fare of $25.00, that’s $125.00 a year. She uses them for the next 5 years, that’s $625.00. Now I’m betting that the injured woman will never use Unicity again. So to save $16.00, Unicity has given away the opportunity to get $625.00 worth of business from her.

Now you tell me, is that a smart way to operate a business? I say absolutely not. How would your company deal with a situation similar to this? Email me your opinions.

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This practical article is for people who take minutes in meetings of any size and any type. It re-focuses your thinking on minutes from traditional narrative minutes to modern business oriented and results oriented minutes. The article is also very useful for people who chair modern meetings and people who attend them as well.

There are many articles about how to dress for interviews. I want to share with you my real way on how to dress for an interview. You will look like your dressed for success.

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