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Hub You - Your Competitive Edge
Believing the Plan
Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything.My first question to Mary was had she written a business plan. I wanted to see her marketing plan and forecast of sales. Mary told me she had written one before she started
and? The winning brands sweat the small stuff.Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything.My first question to Mary was had she written a business plan. I wanted to see her marketing plan and forecast of sales. Mary told me she had written one before she started
Coffee Anyone?
Coffee has been around for centuries. Du
B.l.a.s.t.ing Your Customers
You have opened a new restaurant, and things are working out great. You are thinking that the world is good, and customers kept pouring in, customers that are more than happy to unload their extra money on the foods you serve. Then all of a sudden you receive a phone call from an irritated customer telling you what a lousy restaurant you operate. Your first reaction is to be become defensive and support your business’ name. Then all of sudden, you are deep in arguments, and the two of you are cursing each other. Soon, that belligerent customer will tell more people
Today’s retail marketplace has become an aggressive playing field. The internet provides consumers with a new medium for purchasing a world of products and services, and retailers with a new frontier to engage and retain customers. This competitive marketplace has allowed consumers to sit back and watch retailers slug it out until one brand remains standing. If most retailers deliver on what they promise, what are the attributes that make us partial to a brand? The winning brands sweat the small stuff.You have opened a new restaurant, and things are working out great. You are thinking that the world is good, and customers kept pouring in, customers that are more than happy to unload their extra money on the foods you serve. Then all of a sudden you receive a phone call from an irritated customer telling you what a lousy restaurant you operate. Your first reaction is to be become defensive and support your business’ name. Then all of sudden, you are deep in arguments, and the two of you are cursing each other. Soon, that belligerent customer will tell more people
Coffee Anyone?
Coffee has been around for centuries. Dun
Corporate Gifts with Logo is Mileage for Money
Corporate gifts with logo are perhaps the most popular and widely used of all corporate gift ideas. Of course, it makes perfect sense. If your company wants to give its employees or customers a gift, then obviously you want them to remember you. What better way to make your company stand out in your customers' memories than to give them a corporate gift sporting your company's logo? Corporate gifts with logos are an excellent idea for almost any occasion, because almost any corporate gift you can think of can be imprinted with your company's log
um for purchasing a world of products and services, and retailers with a new frontier to engage and retain customers. This competitive marketplace has allowed consumers to sit back and watch retailers slug it out until one brand remains standing. If most retailers deliver on what they promise, what are the attributes that make us partial to a brand? The winning brands sweat the small stuff.Corporate gifts with logo are perhaps the most popular and widely used of all corporate gift ideas. Of course, it makes perfect sense. If your company wants to give its employees or customers a gift, then obviously you want them to remember you. What better way to make your company stand out in your customers' memories than to give them a corporate gift sporting your company's logo? Corporate gifts with logos are an excellent idea for almost any occasion, because almost any corporate gift you can think of can be imprinted with your company's log
Coffee Anyone?
Coffee has been around for centuries. Du
What is a Payment System?
What is a payment system? I am reminded of lengthy debates around the office on just this question - and the heated and, at times, passionate discussion that ensued. My antagonist, who is also my partner, took one view and I took the other. The thrust and parry of the dialogue ebbed and flowed … long into the night over innumerable cups of coffee.The Bank for International Settlements (BIS) definition of a payment system states; “A payment system consists of a set of instruments, banking procedures and, typically, interbank funds transfer systems that ensure
. This competitive marketplace has allowed consumers to sit back and watch retailers slug it out until one brand remains standing. If most retailers deliver on what they promise, what are the attributes that make us partial to a brand? The winning brands sweat the small stuff.What is a payment system? I am reminded of lengthy debates around the office on just this question - and the heated and, at times, passionate discussion that ensued. My antagonist, who is also my partner, took one view and I took the other. The thrust and parry of the dialogue ebbed and flowed … long into the night over innumerable cups of coffee.The Bank for International Settlements (BIS) definition of a payment system states; “A payment system consists of a set of instruments, banking procedures and, typically, interbank funds transfer systems that ensure
Coffee Anyone?
Coffee has been around for centuries. Du
Identifying Your Dream Career
Often, all it takes to identify your dream career is a clear picture of your personal preferences and style. People tend to success best at things that they enjoy, that utilize their strengths, and that happen in the kind of environment and structure they enjoy. Answering the ten sets of questions below will give you concrete insight into the qualities a career choice should have to be the ideal one for you.Take your time with them, and write your answers down. It may take you several days to decide how you really feel about some of the questions,
mains standing. If most retailers deliver on what they promise, what are the attributes that make us partial to a brand? The winning brands sweat the small stuff.Often, all it takes to identify your dream career is a clear picture of your personal preferences and style. People tend to success best at things that they enjoy, that utilize their strengths, and that happen in the kind of environment and structure they enjoy. Answering the ten sets of questions below will give you concrete insight into the qualities a career choice should have to be the ideal one for you.Take your time with them, and write your answers down. It may take you several days to decide how you really feel about some of the questions,
Coffee Anyone?
Coffee has been around for centuries. Du
Winn Dixie Not Long For This World
Winn Dixie Supermarket Chain is in bankruptcy (yet recording another huge loss in their 2005 fiscal year) after a 51 million dollar loss in fiscal year 2004. Now they report a 622 million dollar loss and some are fretting the worse may be inevitable as it looks as if emerging from bankruptcy may not be possible.They have closed stores and warehouses to cut costs, yet were hurt also from the Hurricanes, especially Katrina. In fact some stores in fiscal year 2005 showed a 4% same store decline. Yet some of that is due to the advancement of Wal-Mart Super Center
and? The winning brands sweat the small stuff.Winn Dixie Supermarket Chain is in bankruptcy (yet recording another huge loss in their 2005 fiscal year) after a 51 million dollar loss in fiscal year 2004. Now they report a 622 million dollar loss and some are fretting the worse may be inevitable as it looks as if emerging from bankruptcy may not be possible.They have closed stores and warehouses to cut costs, yet were hurt also from the Hurricanes, especially Katrina. In fact some stores in fiscal year 2005 showed a 4% same store decline. Yet some of that is due to the advancement of Wal-Mart Super Center
Coffee Anyone?
Coffee has been around for centuries. Dunkin’ Donuts got its start in 1950 and began selling “America’s Best Coffee.” I sat in a Dunkin’ Donuts twenty years ago and read the Sunday paper. How did they fall behind Starbucks? Starbucks put their brand on the world map by creating a process and culture caffeine hounds couldn’t resist. How? Starbucks sweats the small stuff.
Starbucks shifted the retail mission from coffee transaction, to coffee relationship. Baristas aren’t happy to make you
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