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Hub You - Cash In With Newspaper Clipping
Small business email marketing can be a powerful and effective tool when you understand and apply these three awesome tactics for writing laser-focused response generating emails for your small business.Don’t worry that you’re not a “great writer”- it simply isn’t necessary when it comes to effective email promotions. Great small business email marketing is 95% formula, and only about 5% creativity, and anybody can handle the 5%. In fact, if you do have a talent for writing, you might just find it a hindrance, especially if you would rather write “pretty” emails, instead of effective ones.Customers really don’
HOW MUCH TO CHARGE
How much you charge will naturally depend on the size of the company/institution concerned and the impact they have in public. Companies/institutions who expect to appear in the media very frequently will obviously be charged a higher rate as opposed to one that's not. As a rule of thumb, charge between $50-$100 per month, depending on the size of the company/institution concerned.
You may also expand your services for which you could charge
Most Starbucks Groupies or customers love the service and the coffee at Starbucks. Perhaps they are addicted to the caffeine and simply like to go to a coffee shop, which remembers their name. Recently I asked one of their customers to describe Starbucks Customer Service in one word. She said; Stellar. Wow! I thought what an endorsement; quick sign her up for the next Starbucks Commercial on TV.Of course Howard Schultz would be very proud of that too, but might have preferred she use the words; Legendary Service, which is Starbucks new motto these days. In fact did you know that Starbucks employees are to greet each customer by name if they are local and greet the
Newspaper clipping, although often misunderstood, is an extremely lucrative opportunity that is growing in demand and popularity. It's a very simple opportunity and can be started instantly from home with little or no cost or investment.
Not many people know about this opportunity and if you tell your family or friends that you operate a newspaper clipping service, most of them will think that you skim through newspapers looking for birth announcements, funeral announcements or wedding announcements, cut out this clipping and send it the people concerned.
In actual fact, this is only a small part of this business opportunity. The real money is in the contracts you have with corporations and institutions to provide a press clipping service. These corporations and institutions want to keep updated and be aware of any matter that is reported in the newspapers that may have a direct or indirect affect on them. Information they may want to know includes public perception of a specific product/service, competitor activities, public demand, government comment and intentions, press write-ups about the corporation, public complaints against the corporation/product or industry-related complaints, business or marketing opportunities, etc. An informed company is a successful company.
Some bigger companies have their very own research department with full time employees to undertake these activities for them on a daily basis. But there are some companies, especially the smaller ones, and non-profit organizations who outsource the work to independent individuals who perform these tasks for them from home. That's where you can fit in.
GETTING STARTED
Getting started in this venture is relatively simple and easy. Your most important piece of equipment is wait for it a pair of scissors! You'll also need a great deal of newspapers and magazines to skim through. You can buy them, if you wish, or you may simply visit your local library and use the newspapers and magazines there. You won't be able to clip items out, though, but you will be able to make copies of the relevant articles you need and clip out the required bit afterwards.
Your next step is to arrange your clippings according to the name of the company or institution mentioned. Create a file for each company/institution and file these clippings accordingly in chronological (date) order. When you have collected a sufficient amount of clippings about a specific company/institution about ten send them to the company/institution concerned with a letter. Address the entire package for the attention of the media liaison officer or director. Explain in that letter who you are and what service you perform. Offer to provide this service to them on a monthly basis and name your fee.
HOW MUCH TO CHARGE
How much you charge will naturally depend on the size of the company/institution concerned and the impact they have in public. Companies/institutions who expect to appear in the media very frequently will obviously be charged a higher rate as opposed to one that's not. As a rule of thumb, charge between $50-$100 per month, depending on the size of the company/institution concerned.
You may also expand your services for which you could charge
The law of positioning works in every human endeavor. It makes the difference between long fruitless hours and very fruitful work. So, how does it affect your drive to get free website traffic? I'll explain with an analogy...If your life depended on fishing, you'll do well to position yourself where you'll have easy access to water that has much fish. Better still, you'll do well to position yourself in a place (if it exists) where the fish searches for you. Further still, it would be ideal if you could position yourself in a place where there are not only a lot of fishes that search for you, but many that will jump into your net of their own accord.I know
In actual fact, this is only a small part of this business opportunity. The real money is in the contracts you have with corporations and institutions to provide a press clipping service. These corporations and institutions want to keep updated and be aware of any matter that is reported in the newspapers that may have a direct or indirect affect on them. Information they may want to know includes public perception of a specific product/service, competitor activities, public demand, government comment and intentions, press write-ups about the corporation, public complaints against the corporation/product or industry-related complaints, business or marketing opportunities, etc. An informed company is a successful company.
Some bigger companies have their very own research department with full time employees to undertake these activities for them on a daily basis. But there are some companies, especially the smaller ones, and non-profit organizations who outsource the work to independent individuals who perform these tasks for them from home. That's where you can fit in.
GETTING STARTED
Getting started in this venture is relatively simple and easy. Your most important piece of equipment is wait for it a pair of scissors! You'll also need a great deal of newspapers and magazines to skim through. You can buy them, if you wish, or you may simply visit your local library and use the newspapers and magazines there. You won't be able to clip items out, though, but you will be able to make copies of the relevant articles you need and clip out the required bit afterwards.
Your next step is to arrange your clippings according to the name of the company or institution mentioned. Create a file for each company/institution and file these clippings accordingly in chronological (date) order. When you have collected a sufficient amount of clippings about a specific company/institution about ten send them to the company/institution concerned with a letter. Address the entire package for the attention of the media liaison officer or director. Explain in that letter who you are and what service you perform. Offer to provide this service to them on a monthly basis and name your fee.
HOW MUCH TO CHARGE
How much you charge will naturally depend on the size of the company/institution concerned and the impact they have in public. Companies/institutions who expect to appear in the media very frequently will obviously be charged a higher rate as opposed to one that's not. As a rule of thumb, charge between $50-$100 per month, depending on the size of the company/institution concerned.
You may also expand your services for which you could charge
In making your preparations for the introduction of the Smokefree provisions on 1 July 2007 in the UK, it is advised that you are particularly careful with any plans for outdoor smoking shelters that could lead to significant wasted expenditure if it goes wrong. This guide aims to help you make the right choices, although it should not be relied upon as a definitive interpretation of the law of the UK Smoking BanWhat counts as a smoking shelter?There is no legal definition, and you don't have to provide one. It will be illegal to smoke or allow smoking in enclosed or substantially enclosed premises, therefore a smoking shelter has to be les
Some bigger companies have their very own research department with full time employees to undertake these activities for them on a daily basis. But there are some companies, especially the smaller ones, and non-profit organizations who outsource the work to independent individuals who perform these tasks for them from home. That's where you can fit in.
GETTING STARTED
Getting started in this venture is relatively simple and easy. Your most important piece of equipment is wait for it a pair of scissors! You'll also need a great deal of newspapers and magazines to skim through. You can buy them, if you wish, or you may simply visit your local library and use the newspapers and magazines there. You won't be able to clip items out, though, but you will be able to make copies of the relevant articles you need and clip out the required bit afterwards.
Your next step is to arrange your clippings according to the name of the company or institution mentioned. Create a file for each company/institution and file these clippings accordingly in chronological (date) order. When you have collected a sufficient amount of clippings about a specific company/institution about ten send them to the company/institution concerned with a letter. Address the entire package for the attention of the media liaison officer or director. Explain in that letter who you are and what service you perform. Offer to provide this service to them on a monthly basis and name your fee.
HOW MUCH TO CHARGE
How much you charge will naturally depend on the size of the company/institution concerned and the impact they have in public. Companies/institutions who expect to appear in the media very frequently will obviously be charged a higher rate as opposed to one that's not. As a rule of thumb, charge between $50-$100 per month, depending on the size of the company/institution concerned.
You may also expand your services for which you could charge
You may have heard mixed feelings recently about investing in the real estate market. Maybe you think that it is too late for you to venture out in to the world of real estate. Fact of the matter is that the market is constantly fluctuating, and there are always great investment properties to be found. To increase your chances of being successful in real estate you need to follow a few important tips.You may have heard before that there are perfect investment property markets in different countries around the world. The great thing about many of these areas is that they require much lower initial investments in a shorter turn around time. It is known that in gener
Your next step is to arrange your clippings according to the name of the company or institution mentioned. Create a file for each company/institution and file these clippings accordingly in chronological (date) order. When you have collected a sufficient amount of clippings about a specific company/institution about ten send them to the company/institution concerned with a letter. Address the entire package for the attention of the media liaison officer or director. Explain in that letter who you are and what service you perform. Offer to provide this service to them on a monthly basis and name your fee.
HOW MUCH TO CHARGE
How much you charge will naturally depend on the size of the company/institution concerned and the impact they have in public. Companies/institutions who expect to appear in the media very frequently will obviously be charged a higher rate as opposed to one that's not. As a rule of thumb, charge between $50-$100 per month, depending on the size of the company/institution concerned.
You may also expand your services for which you could charge
Here's a fact of life for you to ponder:You'll never be rich or financially free as long as you're working for someone else. J. Paul Getty, once the richest man in America (some say the world), made that statement a long time ago, and it's as true today as it was back then.When you work for someone else, you're making your boss rich while you remain a slave to the system. Even if you earn a high salary from your job, you're still a slave because if you stop working, you stop earning. That's not my idea of freedom.Financial freedom is what you get when your money is working for you, as opposed to you working for your money. When your money is
HOW MUCH TO CHARGE
How much you charge will naturally depend on the size of the company/institution concerned and the impact they have in public. Companies/institutions who expect to appear in the media very frequently will obviously be charged a higher rate as opposed to one that's not. As a rule of thumb, charge between $50-$100 per month, depending on the size of the company/institution concerned.
You may also expand your services for which you could charge extra. An expansion example could be to scan all the clippings into digital format with a scanner and computer. You can categorize your clippings and create a search facility. You could then offer your clients information in digital format or handle once-off requests from other interested parties. Taking the idea still further, you can even start a website and sell subscriptions for access to your database. The possibilities are endless you just need to be a little creative and do some lateral thinking.
FINDING CLIENTS
Formulate a sales brochure outlining your services, the benefits, samples of your work and a rate card. Mail these to prospective clients whose address you can find in telephone directories and your local chamber of business. Before you mail out your brochure, it is a great idea to find out beforehand the name of the person from the company/institution who would be the decision taker with such an activity. You can then address your correspondence directly to him or her. This tactic ensures that the right person reads it and not some low-level employee who won't understand the significance of your offer and may just take your letter and file it away.
A little ad on the internet or the classifieds may bring in some good prospects by telephone. Follow up these telephonic requests by mailing out the sales brochure as mentioned above.
Your best clients will come from referrals. Companies who use your services may recommend you to other companies they do business with. It is therefore imperative that you strive to render a professional, reliable service at all times. As you build up your business, you will find that a lot of companies will be approaching you directly. If you handle just ten companies and charge $100 per month, you could make an extra $1000 a month just by doing a couple hours of work per day.
Copyright (c) 2006 Anwar Ahmed Ally
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