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  • Hub You - Improving the Service Department

    Securing Your Business Success With Postcard Printing
    The secret of being famous and top sales grosser in the market is being competitive and keeping client’s in tact. Taking hold of your clients is a big means of keeping your business on the roll. Clients are the main portal of business success because they are the one that brings more sales and profits.To secure your business success it is a must to keep a good networking communication among your clients and prospects. So how can you do this?Basically with the strategies used at present it is now easier to keep in touch with clients. Advertising media and printed materials had kept a good conversation for both advertisers and prospects. Television and radio became the number one source of keeping clients reminded of the good services and quality products that can be provided. However this may not be enough, people still needs a piece of paper to hold on to.The postcards are one of the most valuable tools that you can use for your advertising and promotions. It can significantly portray a role of keeping your clients aware of the latest products available. It can be ideally used for follow up purposes, business reply, coupon cards, greeting cards and invitations. Thus constantly reminding your clients of what capabilities your business can do.Utilizing postcards is an ideal business strategy used this is because it highlights the marketing message you would want to impart. Through postcard printing services plus t
    atisfaction?

    Customers that are pleased with our service will generally let us know, We have had customers send us gifts, cards and sometimes letters to management. If we are not hearing positive feedback from our customers, then we should be working harder until that positive feedback starts to flow. Use your liaison contact with the sales department to inquire if a customer is satisfied, A customer is more likely to let sales know if they are not happy with a repair than let us know directly. This will also give sales an opening to review the customer's needs.

    I would not expect feedback from every customer. However, I would set a goal of say 5%, and then every three months, compare the cases of positive feedback with the number of repairs. Be sure to check with sales to see if they have had any customer comments about repairs, positive or negative. If the service person receives a thanks for an update on the repair or a call after the repair, then have them send you a quick e-mail with a subject line only. The subject lines need only say Positive/Negative feedback, you would then be able to see if you are meeting your goals. Avoid any long forms or lengthy comments. You may not need the details only the numbers. Be sure that the service persons understand what management is looking for, a small measure of results and not a lengthy detail report to get someone in trouble.

    Sending the e-mail to sales checking on any feedback on a regular basis will also send a positive message to sales that the service department is concerned about our customers and is working hard to improve the image of the company.

    Keeping Sales involved

    The sales department is not our enemy. They are one of our customers. We should do every thing possible to help them promote our products and understand the operation of our products. We should keep them informed of problems by using the product group contact person, keeping them advised of product changes. The relationship we build between sales, manufacturing and the customer will be the key to our survival. Keep sales advised of the life of each current product and when a product comes in for repair that is close to the end of the re

    How To Stay Calm in Tryng Times
    That’s not you? Great! Bad habits are hard to break once the addiction gets hold of us. Been there. Gave up “smokes” long years ago but it took lots of willpower to kick the habit.FIRST THING IN THE MORNINGShould the question be asked? Is this YOUR best time of day or is ''night' your choice? Everyone has a different clock. Some of us like to sleep longer. Stay up later.Does it matter? You do whatever has to be done. Adjustments have to be made according to our work schedule. Kids going to school. Some of the little ones stay at home or go to day care. College students go to class. Some early. Others later.Here’s the KEY STAY CALM, COOL, AND COLLECTEDBegin your day with the right attitude. Think positive. Fill your mind with good thoughts. Put up reminders of good things all around you. Look in the mirror and thank God for a new day.Life is a gift to be enjoyed and shared. Pick up the phone and call someone who needs to hear from you. Drop a note or card in the mail to a loved one or just someone you care about.Get up 15 minutes earlier than normal. Change your habits. See today as an opportunity to do something special. Reach out to someone else and make his or her day. Get all this good stuff finished early because it’s time to hit the road. Look out for those folk who missed the starting line. Road rage is coming!WHAT’S HAPPENING TO USSign on bump
    Repair Flow

    The repair process should start as soon as the equipment is received. As the equipment is unpacked and checked for shipping damage, technicians could be given a break from their normal repair and inspect the equipment for the depth of repair that may be required. You may want to rotate this job between each technician and pull as many as needed to complete this stage quickly, trying to keep this inspection period down to an hour or less. Repairs should be flagged as to the difficulty estimated. Pictures taken of the condition that the equipment arrived and the customer notified if shipping damage has occurred.

    The equipment should not be placed back into it's shipping container, this just duplicates the work of packing and unpacking and wasting time. Have plenty of carts designed for repair. Secure the equipment to the carts and tag with the Return Material Approval number (RMA number), and cover the equipment with clear static proof plastic to prevent dust from collecting and creating more work.

    Repairs that have been tagged as quick and easy repairs should be moved directly to the repair area, or better yet, repaired right there in the shipping area. It might even be possible to return some of the units the same day.

    The estimated medium repair time units, units that the problem is obvious but time will be required to replace the bad parts, should be moved near the parts stock area with a list of needed parts. The part's depot person can then pull the required parts and place them on the cart or on the lower shelf of the cart for the technician.

    The estimated hard to repair units, units where the bad parts are not known or are in question should be moved to the challenge staging area. I say challenge, because this is where the fun begins. There should be an atmosphere of competitiveness in the work center to see who can get to these units and accept the challenge.

    The Easy repairs should be completed first, before anyone is allowed to return to the hard units they may be currently working on. Next the medium repairs should be cleaned up. This should be considered mundane work of just replacing parts.

    The first technicians completing the above repairs could then move on to completing the harder repairs they were previously working on or select the challenge of their choice. This removes the need for tying up someone assigning work loads. This also reduces and tension that may develop from favoritism being exercised or maybe just the feeling of some employees that this is happing. The better technicians will start to surface and no one should be able to question the results. The repair flow should be kept short, stay out of major traffic flow areas and do not block other work areas. A moving chain in the floor to transport the work carts to the assigned areas would be a time saver also. These are available with pins attached to the carts that hook into the moving chain or cable in the floor slot.

    There could be two possible routes for the equipment, to parts or to the hard repair staging area. The easy repair area should be near by or in the inspection area. With the repairs now flagged in three categories Easy, Medium and Hard, each unit is removed from the questionable area of cost and time and the customer can make appropriate plans.

    Tracking the Repair

    Pictures should be taken at each stage of the repair and posted on a web page by the RMA number for repair tracking. E-mails should be sent to the customer when the equipment arrives, with pictures. E-mails should be sent with the rough estimate of time and labor as soon as the preliminary inspection is complete. This e-mail should be clear that this is only a preliminary estimate and that a more refined estimate will follow. If this is a warranty repair then the estimate would be for time only. If the repair is not a warranty repair then you may want approval to continue with the repair, with the understanding that an updated estimate will be sent when the problem is identified.

    You may also want to consider offering replacement options with each estimate along with any upgrade recommendations offered by sales. It may be good to copy sales in on the estimate and recommendations for possible follow up by sales. This could be automated based on the previous time studies for cost to repair each area. For example, if the estimate for the repair was $1,500 and a replacement or upgraded unit was $5,000 and support for the unit under repair would be only be for the next five years, with sales allowing a $1,000 trade in of the old unit toward an upgrade, then I am sure the customer would like to know this before spending the $1,500 for the repair.

    Tracking of the repair should be easy and available for the customer so that they can check on the status at any time. This should be an automatic update sent to the customer so that they will not have to call and check on the progress of the repair.

    Use of a Web site for status of repairs

    The use of a web site for the posting of the status of the ongoing repair, would be a very inexpensive and attractive feature for customers. Large blocks of web storage space are now being offered, 1,000 Mb for as low $20.00 / month. You could upload an updated web page (a html document) to the web site using the RMA number as the name of the document and e-mail the link to the customer advising them that they can view the status pictures of the repair in progress.

    The web page would start with the report of shipping condition, of course with pictures. The parts' department would update the site with pictures of the parts on the cart and the technician could update the site at any time during the repair stage with added pictures.

    And when the equipment is shipped a picture of the well-packaged equipment along with a tracking number could be posted to the web site. The web page could remain available for a given time frame and be used for future repair reference and even training.

    Customer relations, contact with the customer

    You cannot make too many calls to the customer, it is their equipment and they are eager to hear about the progress and discuss the problem in detail. If the symptoms are not obvious, then the technician should place a call, if the status of the repair changes then e- mails should be sent. Any time the technician needs information a telephone call should be made and any time a repair is completed or the equipment is moved to final check out then e-mails should be sent. Complete details of the problem and the correction should be sent to the customer. Let the customer know if the product is getting close to the end of the product life and how long parts or service will be available. This will enable the customer to plan for the future.

    Try to always give the impression that they are dealing with a small repair center where they can get to know the repair person and feel free to call for technical support.

    Let them know about customer training classes, new products and new features that will help the end user with the operation of the equipment.

    Use the customer's name frequently during discussions, comment on a good maintained unit and try to thank them for using your company's product. Avoid negative comments and highlight positive actions they have taken as well as the better features of the equipment. The customer may not have been aware of a simple test or adjustment they could have made to avoid the service call or repair, so be sure to mention these or list them in the final service report.

    Should the customer have to make more than the first call?

    I believe that this is where we tend to get into trouble with the customer. We should take ownership of the problem, letting the customer know that we care are doing all that we possibly can to repair and return the unit as soon as possible. We should take the lead in always making the call to the customer, to show them that their repair is the most important repair we have in the shop. Shipping companies have realized this and have set up easy tracking systems for their customers. We in service should do the same.

    Are feedback forms needed?

    If we are making contact with the customer and having discussions with them about our problem with the equipment, we will be getting the feedback and unnecessary forms are not needed. Why create extra work for customers by asking for feedback forms to be completed and sent back? If we fail to deliver on time or return equipment that is not up to standards, we will know it and I am sure that the customer will not only let us know about a poor repair, but others that they contact with as well. A happy customer is one that comes back and buys more of our products.

    How do you measure customer satisfaction?

    Customers that are pleased with our service will generally let us know, We have had customers send us gifts, cards and sometimes letters to management. If we are not hearing positive feedback from our customers, then we should be working harder until that positive feedback starts to flow. Use your liaison contact with the sales department to inquire if a customer is satisfied, A customer is more likely to let sales know if they are not happy with a repair than let us know directly. This will also give sales an opening to review the customer's needs.

    I would not expect feedback from every customer. However, I would set a goal of say 5%, and then every three months, compare the cases of positive feedback with the number of repairs. Be sure to check with sales to see if they have had any customer comments about repairs, positive or negative. If the service person receives a thanks for an update on the repair or a call after the repair, then have them send you a quick e-mail with a subject line only. The subject lines need only say Positive/Negative feedback, you would then be able to see if you are meeting your goals. Avoid any long forms or lengthy comments. You may not need the details only the numbers. Be sure that the service persons understand what management is looking for, a small measure of results and not a lengthy detail report to get someone in trouble.

    Sending the e-mail to sales checking on any feedback on a regular basis will also send a positive message to sales that the service department is concerned about our customers and is working hard to improve the image of the company.

    Keeping Sales involved

    The sales department is not our enemy. They are one of our customers. We should do every thing possible to help them promote our products and understand the operation of our products. We should keep them informed of problems by using the product group contact person, keeping them advised of product changes. The relationship we build between sales, manufacturing and the customer will be the key to our survival. Keep sales advised of the life of each current product and when a product comes in for repair that is close to the end of the re

    Ten Reasons Why Branding Has A Strategic Affect On Your Bottom Line
    Over the years we have come to learn that development of a designed corporate graphic identity is much more than a mere benchmark denoting successful arrival in business. A clearly defined and easily recognized identity has, in fact, become a critical success factor in today’s highly competitive business environment.Here are 10 simple statements that briefly explain some of the primary benefits that can come from a thoughtfully designed and developed corporate image.1. It’s easier to know who you are, which means:2. It’s easier to know what you do. (Helps develop goals)3. It’s easier to know how to do it. (Helps with implementation)4. Less energy is expended overall. (Creates efficiency in communications)5. Team building occurs naturally when staff can identify with a common symbol, common language and therefore common goals. (Sports uniforms are a good example. Every player feels part of the group)6. You can match your image to your clients needs or view of his business. (A simple matter of “give’em what they want.”)7. With a clearly defined identity you communicate more efficiently with your customers, and they remember you more easily. (Memorability is easier when everybody clearly knows who you are.)8. Enhancements in the overall quality of your product or service. (Consistency always counts.)9. Benefits and unique qualities of your business are communicated more
    repairs could then move on to completing the harder repairs they were previously working on or select the challenge of their choice. This removes the need for tying up someone assigning work loads. This also reduces and tension that may develop from favoritism being exercised or maybe just the feeling of some employees that this is happing. The better technicians will start to surface and no one should be able to question the results. The repair flow should be kept short, stay out of major traffic flow areas and do not block other work areas. A moving chain in the floor to transport the work carts to the assigned areas would be a time saver also. These are available with pins attached to the carts that hook into the moving chain or cable in the floor slot.

    There could be two possible routes for the equipment, to parts or to the hard repair staging area. The easy repair area should be near by or in the inspection area. With the repairs now flagged in three categories Easy, Medium and Hard, each unit is removed from the questionable area of cost and time and the customer can make appropriate plans.

    Tracking the Repair

    Pictures should be taken at each stage of the repair and posted on a web page by the RMA number for repair tracking. E-mails should be sent to the customer when the equipment arrives, with pictures. E-mails should be sent with the rough estimate of time and labor as soon as the preliminary inspection is complete. This e-mail should be clear that this is only a preliminary estimate and that a more refined estimate will follow. If this is a warranty repair then the estimate would be for time only. If the repair is not a warranty repair then you may want approval to continue with the repair, with the understanding that an updated estimate will be sent when the problem is identified.

    You may also want to consider offering replacement options with each estimate along with any upgrade recommendations offered by sales. It may be good to copy sales in on the estimate and recommendations for possible follow up by sales. This could be automated based on the previous time studies for cost to repair each area. For example, if the estimate for the repair was $1,500 and a replacement or upgraded unit was $5,000 and support for the unit under repair would be only be for the next five years, with sales allowing a $1,000 trade in of the old unit toward an upgrade, then I am sure the customer would like to know this before spending the $1,500 for the repair.

    Tracking of the repair should be easy and available for the customer so that they can check on the status at any time. This should be an automatic update sent to the customer so that they will not have to call and check on the progress of the repair.

    Use of a Web site for status of repairs

    The use of a web site for the posting of the status of the ongoing repair, would be a very inexpensive and attractive feature for customers. Large blocks of web storage space are now being offered, 1,000 Mb for as low $20.00 / month. You could upload an updated web page (a html document) to the web site using the RMA number as the name of the document and e-mail the link to the customer advising them that they can view the status pictures of the repair in progress.

    The web page would start with the report of shipping condition, of course with pictures. The parts' department would update the site with pictures of the parts on the cart and the technician could update the site at any time during the repair stage with added pictures.

    And when the equipment is shipped a picture of the well-packaged equipment along with a tracking number could be posted to the web site. The web page could remain available for a given time frame and be used for future repair reference and even training.

    Customer relations, contact with the customer

    You cannot make too many calls to the customer, it is their equipment and they are eager to hear about the progress and discuss the problem in detail. If the symptoms are not obvious, then the technician should place a call, if the status of the repair changes then e- mails should be sent. Any time the technician needs information a telephone call should be made and any time a repair is completed or the equipment is moved to final check out then e-mails should be sent. Complete details of the problem and the correction should be sent to the customer. Let the customer know if the product is getting close to the end of the product life and how long parts or service will be available. This will enable the customer to plan for the future.

    Try to always give the impression that they are dealing with a small repair center where they can get to know the repair person and feel free to call for technical support.

    Let them know about customer training classes, new products and new features that will help the end user with the operation of the equipment.

    Use the customer's name frequently during discussions, comment on a good maintained unit and try to thank them for using your company's product. Avoid negative comments and highlight positive actions they have taken as well as the better features of the equipment. The customer may not have been aware of a simple test or adjustment they could have made to avoid the service call or repair, so be sure to mention these or list them in the final service report.

    Should the customer have to make more than the first call?

    I believe that this is where we tend to get into trouble with the customer. We should take ownership of the problem, letting the customer know that we care are doing all that we possibly can to repair and return the unit as soon as possible. We should take the lead in always making the call to the customer, to show them that their repair is the most important repair we have in the shop. Shipping companies have realized this and have set up easy tracking systems for their customers. We in service should do the same.

    Are feedback forms needed?

    If we are making contact with the customer and having discussions with them about our problem with the equipment, we will be getting the feedback and unnecessary forms are not needed. Why create extra work for customers by asking for feedback forms to be completed and sent back? If we fail to deliver on time or return equipment that is not up to standards, we will know it and I am sure that the customer will not only let us know about a poor repair, but others that they contact with as well. A happy customer is one that comes back and buys more of our products.

    How do you measure customer satisfaction?

    Customers that are pleased with our service will generally let us know, We have had customers send us gifts, cards and sometimes letters to management. If we are not hearing positive feedback from our customers, then we should be working harder until that positive feedback starts to flow. Use your liaison contact with the sales department to inquire if a customer is satisfied, A customer is more likely to let sales know if they are not happy with a repair than let us know directly. This will also give sales an opening to review the customer's needs.

    I would not expect feedback from every customer. However, I would set a goal of say 5%, and then every three months, compare the cases of positive feedback with the number of repairs. Be sure to check with sales to see if they have had any customer comments about repairs, positive or negative. If the service person receives a thanks for an update on the repair or a call after the repair, then have them send you a quick e-mail with a subject line only. The subject lines need only say Positive/Negative feedback, you would then be able to see if you are meeting your goals. Avoid any long forms or lengthy comments. You may not need the details only the numbers. Be sure that the service persons understand what management is looking for, a small measure of results and not a lengthy detail report to get someone in trouble.

    Sending the e-mail to sales checking on any feedback on a regular basis will also send a positive message to sales that the service department is concerned about our customers and is working hard to improve the image of the company.

    Keeping Sales involved

    The sales department is not our enemy. They are one of our customers. We should do every thing possible to help them promote our products and understand the operation of our products. We should keep them informed of problems by using the product group contact person, keeping them advised of product changes. The relationship we build between sales, manufacturing and the customer will be the key to our survival. Keep sales advised of the life of each current product and when a product comes in for repair that is close to the end of the re

    Make Customer Service Your First Priority
    However, you can improve customer service by finding ways to meet most customer needs promptly and providing them some level of service even when you cannot meet their needs. This all boils down to what you have heard many times before—listen and express genuine concern when customers have a problem. When you cannot give customers exactly what they want, suggest options and alternatives so they will see that you want to help them.Your service is being evaluated every time customers or potential customers have contact with you. Be sure that all of your staff knows how to make the customers feel welcome, important, and respected. First, they must be greeted politely and courteously. Learn customer’s names and call them by name. Customers need to be treated fairly and with respect. Be sure your staff knows how to suggest alternatives when they cannot meet the customer’s needs.Customers want to be educated and informed about your products and procedures, and they want you to be understanding, friendly, and fair. Remember that your customers' needs will vary according to their individual personalities and according to the nature of your business. In one setting, they may want fun and safety, and in another setting they may want accuracy. Be sure you understand what your customers expect from you.Also, don’t forget that your customers include anyone with whom you have dealings. This includes vendors, delivery person
    replacement or upgraded unit was $5,000 and support for the unit under repair would be only be for the next five years, with sales allowing a $1,000 trade in of the old unit toward an upgrade, then I am sure the customer would like to know this before spending the $1,500 for the repair.

    Tracking of the repair should be easy and available for the customer so that they can check on the status at any time. This should be an automatic update sent to the customer so that they will not have to call and check on the progress of the repair.

    Use of a Web site for status of repairs

    The use of a web site for the posting of the status of the ongoing repair, would be a very inexpensive and attractive feature for customers. Large blocks of web storage space are now being offered, 1,000 Mb for as low $20.00 / month. You could upload an updated web page (a html document) to the web site using the RMA number as the name of the document and e-mail the link to the customer advising them that they can view the status pictures of the repair in progress.

    The web page would start with the report of shipping condition, of course with pictures. The parts' department would update the site with pictures of the parts on the cart and the technician could update the site at any time during the repair stage with added pictures.

    And when the equipment is shipped a picture of the well-packaged equipment along with a tracking number could be posted to the web site. The web page could remain available for a given time frame and be used for future repair reference and even training.

    Customer relations, contact with the customer

    You cannot make too many calls to the customer, it is their equipment and they are eager to hear about the progress and discuss the problem in detail. If the symptoms are not obvious, then the technician should place a call, if the status of the repair changes then e- mails should be sent. Any time the technician needs information a telephone call should be made and any time a repair is completed or the equipment is moved to final check out then e-mails should be sent. Complete details of the problem and the correction should be sent to the customer. Let the customer know if the product is getting close to the end of the product life and how long parts or service will be available. This will enable the customer to plan for the future.

    Try to always give the impression that they are dealing with a small repair center where they can get to know the repair person and feel free to call for technical support.

    Let them know about customer training classes, new products and new features that will help the end user with the operation of the equipment.

    Use the customer's name frequently during discussions, comment on a good maintained unit and try to thank them for using your company's product. Avoid negative comments and highlight positive actions they have taken as well as the better features of the equipment. The customer may not have been aware of a simple test or adjustment they could have made to avoid the service call or repair, so be sure to mention these or list them in the final service report.

    Should the customer have to make more than the first call?

    I believe that this is where we tend to get into trouble with the customer. We should take ownership of the problem, letting the customer know that we care are doing all that we possibly can to repair and return the unit as soon as possible. We should take the lead in always making the call to the customer, to show them that their repair is the most important repair we have in the shop. Shipping companies have realized this and have set up easy tracking systems for their customers. We in service should do the same.

    Are feedback forms needed?

    If we are making contact with the customer and having discussions with them about our problem with the equipment, we will be getting the feedback and unnecessary forms are not needed. Why create extra work for customers by asking for feedback forms to be completed and sent back? If we fail to deliver on time or return equipment that is not up to standards, we will know it and I am sure that the customer will not only let us know about a poor repair, but others that they contact with as well. A happy customer is one that comes back and buys more of our products.

    How do you measure customer satisfaction?

    Customers that are pleased with our service will generally let us know, We have had customers send us gifts, cards and sometimes letters to management. If we are not hearing positive feedback from our customers, then we should be working harder until that positive feedback starts to flow. Use your liaison contact with the sales department to inquire if a customer is satisfied, A customer is more likely to let sales know if they are not happy with a repair than let us know directly. This will also give sales an opening to review the customer's needs.

    I would not expect feedback from every customer. However, I would set a goal of say 5%, and then every three months, compare the cases of positive feedback with the number of repairs. Be sure to check with sales to see if they have had any customer comments about repairs, positive or negative. If the service person receives a thanks for an update on the repair or a call after the repair, then have them send you a quick e-mail with a subject line only. The subject lines need only say Positive/Negative feedback, you would then be able to see if you are meeting your goals. Avoid any long forms or lengthy comments. You may not need the details only the numbers. Be sure that the service persons understand what management is looking for, a small measure of results and not a lengthy detail report to get someone in trouble.

    Sending the e-mail to sales checking on any feedback on a regular basis will also send a positive message to sales that the service department is concerned about our customers and is working hard to improve the image of the company.

    Keeping Sales involved

    The sales department is not our enemy. They are one of our customers. We should do every thing possible to help them promote our products and understand the operation of our products. We should keep them informed of problems by using the product group contact person, keeping them advised of product changes. The relationship we build between sales, manufacturing and the customer will be the key to our survival. Keep sales advised of the life of each current product and when a product comes in for repair that is close to the end of the re

    Influencing to Create Collaboration and Innovative Problem Solving - Key Success Strategy for Lean
    Senior executives are increasingly concerned that their managers and supervisors have the skills needed to build cooperation and collaboration across departmental and authority boundaries. This is critically important in becoming Lean throughout the Enterprise.The competitive pressures in a global economy are so intense, and opportunities so fleeting, that no successful organization can afford to slow down because internal stakeholders fail to agree and work together in a common direction.Seizing opportunities and turning them into business success requires more than quick action; it requires highly effective collaboration. When minutes count, it is critical that managers minimize the time it takes to create buy-in and participation across departments and job functions. Quick and effective collaboration will greatly increase speedy response to market opportunities and open the door for innovation.When managers and supervisors are not successful at influencing colleagues, the burden of making sure everyone cooperates inevitably falls to senior management. This consumes essential executive time on ‘house keeping’ issues. Accountability for cooperation and productive collaboration has to be part of every function, not just that of the CEO and COO.What is ‘influencing’? The word sometimes sends shivers down people’s backs when they imagine self-serving ‘spin doctors’ who manipulate others. True influencing is, in fa
    the customer know if the product is getting close to the end of the product life and how long parts or service will be available. This will enable the customer to plan for the future.

    Try to always give the impression that they are dealing with a small repair center where they can get to know the repair person and feel free to call for technical support.

    Let them know about customer training classes, new products and new features that will help the end user with the operation of the equipment.

    Use the customer's name frequently during discussions, comment on a good maintained unit and try to thank them for using your company's product. Avoid negative comments and highlight positive actions they have taken as well as the better features of the equipment. The customer may not have been aware of a simple test or adjustment they could have made to avoid the service call or repair, so be sure to mention these or list them in the final service report.

    Should the customer have to make more than the first call?

    I believe that this is where we tend to get into trouble with the customer. We should take ownership of the problem, letting the customer know that we care are doing all that we possibly can to repair and return the unit as soon as possible. We should take the lead in always making the call to the customer, to show them that their repair is the most important repair we have in the shop. Shipping companies have realized this and have set up easy tracking systems for their customers. We in service should do the same.

    Are feedback forms needed?

    If we are making contact with the customer and having discussions with them about our problem with the equipment, we will be getting the feedback and unnecessary forms are not needed. Why create extra work for customers by asking for feedback forms to be completed and sent back? If we fail to deliver on time or return equipment that is not up to standards, we will know it and I am sure that the customer will not only let us know about a poor repair, but others that they contact with as well. A happy customer is one that comes back and buys more of our products.

    How do you measure customer satisfaction?

    Customers that are pleased with our service will generally let us know, We have had customers send us gifts, cards and sometimes letters to management. If we are not hearing positive feedback from our customers, then we should be working harder until that positive feedback starts to flow. Use your liaison contact with the sales department to inquire if a customer is satisfied, A customer is more likely to let sales know if they are not happy with a repair than let us know directly. This will also give sales an opening to review the customer's needs.

    I would not expect feedback from every customer. However, I would set a goal of say 5%, and then every three months, compare the cases of positive feedback with the number of repairs. Be sure to check with sales to see if they have had any customer comments about repairs, positive or negative. If the service person receives a thanks for an update on the repair or a call after the repair, then have them send you a quick e-mail with a subject line only. The subject lines need only say Positive/Negative feedback, you would then be able to see if you are meeting your goals. Avoid any long forms or lengthy comments. You may not need the details only the numbers. Be sure that the service persons understand what management is looking for, a small measure of results and not a lengthy detail report to get someone in trouble.

    Sending the e-mail to sales checking on any feedback on a regular basis will also send a positive message to sales that the service department is concerned about our customers and is working hard to improve the image of the company.

    Keeping Sales involved

    The sales department is not our enemy. They are one of our customers. We should do every thing possible to help them promote our products and understand the operation of our products. We should keep them informed of problems by using the product group contact person, keeping them advised of product changes. The relationship we build between sales, manufacturing and the customer will be the key to our survival. Keep sales advised of the life of each current product and when a product comes in for repair that is close to the end of the re

    Advertising Traps and Controlling Costs
    For the small business person who knows they must advertise to bring in a steady stream of new clientele to grow their business they must be wise with their choices in advertising. A bad move can cost them thousands of dollars and yield lousy results.For instance advertising on Cable TV during election time, will generally get your ads in poor time slots plus it costs more money during these times. To get specific placement costs even more.Another thing small business people do is sign up for long-term display ads in Newspapers only to find those ads do not pull or even bring in the wrong type of clientele and then they are stuck with them for the term of the ad campaign that they signed up for.The worst trap most small business people make is to advertise in the Yellow Page with a huge ad such as a Half Page, which is charged to them monthly on their phone bill. Some cost over $1,000 per month and when they do not pull in customers, that is a whopper of a hit for a new business just starting out. Especially considering you need to sell 4-5 dollars to make only one dollar.What can you do to make sure you do not fall for advertising traps from fast talking sales people? Well, talk with other fellow business people and ask what is pulling for them in their advertising, then decide if their business model and customer target type is similar to yours. If so perhaps you might be better trying that first? Consider all
    atisfaction?

    Customers that are pleased with our service will generally let us know, We have had customers send us gifts, cards and sometimes letters to management. If we are not hearing positive feedback from our customers, then we should be working harder until that positive feedback starts to flow. Use your liaison contact with the sales department to inquire if a customer is satisfied, A customer is more likely to let sales know if they are not happy with a repair than let us know directly. This will also give sales an opening to review the customer's needs.

    I would not expect feedback from every customer. However, I would set a goal of say 5%, and then every three months, compare the cases of positive feedback with the number of repairs. Be sure to check with sales to see if they have had any customer comments about repairs, positive or negative. If the service person receives a thanks for an update on the repair or a call after the repair, then have them send you a quick e-mail with a subject line only. The subject lines need only say Positive/Negative feedback, you would then be able to see if you are meeting your goals. Avoid any long forms or lengthy comments. You may not need the details only the numbers. Be sure that the service persons understand what management is looking for, a small measure of results and not a lengthy detail report to get someone in trouble.

    Sending the e-mail to sales checking on any feedback on a regular basis will also send a positive message to sales that the service department is concerned about our customers and is working hard to improve the image of the company.

    Keeping Sales involved

    The sales department is not our enemy. They are one of our customers. We should do every thing possible to help them promote our products and understand the operation of our products. We should keep them informed of problems by using the product group contact person, keeping them advised of product changes. The relationship we build between sales, manufacturing and the customer will be the key to our survival. Keep sales advised of the life of each current product and when a product comes in for repair that is close to the end of the repair (parts becoming harder to acquire), sent the customer information to sales as a sales lead.

    Always take the initiative with sales, this way they will know that they can count on the service department for the latest information, not only relating to the product, but also about the customer and manufacturing changes. Remember that information is the key to success.

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