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    Raffles Hotel now has a policy of flexible check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

    ‘Raffles 24’ is now available in all Raffles ho

    Leave This Place Better Than You Found It
    I stepped into the restroom of a large office building before a meeting. The paper towel dispenser had come unhinged and fresh towels were scattered on the floor. Many were wet and had been stepped on by those who came before me.Despite being in my suit and tie, I bent down to pick up the remaining dry to
    The Disneyland Hotel recently tarnished Mickey’s reputation with an influential customer from Seattle. Mark stayed at a hotel inside the park with his family for three days. He attended a legal seminar while his family enjoyed Disney rides, ate Disney meals and spent at Disney plenty! His seminar ended at noon on the third day, but hotel checkout was 11:00 am.

    On the second night Mark asked for a late check-out until 1:00 or 2:00 pm the following day. Staff at the front desk refused to give him an answer. They said it was too late and he would have to ask again at 7:00 am.

    Mark was in the lobby promptly at 7:00 am. But when he asked for a short check-out extension, the front office manager flatly refused. He said, ‘If I give you a late check out, others will want one, too.’

    Mark appealed for just two hours to complete his seminar and get his family with small children safely packed and out of the room. The manager replied, ‘If you leave late, you’ll mess up the schedule for our cleaners.’

    Ouch! So much for customer service when leaving the House of the Mouse. Too bad the front office manager didn’t know that last impressions are lasting impressions.

    In contrast...

    Raffles Hotel now has a policy of flexible check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

    ‘Raffles 24’ is now available in all Raffles ho

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    at noon on the third day, but hotel checkout was 11:00 am.

    On the second night Mark asked for a late check-out until 1:00 or 2:00 pm the following day. Staff at the front desk refused to give him an answer. They said it was too late and he would have to ask again at 7:00 am.

    Mark was in the lobby promptly at 7:00 am. But when he asked for a short check-out extension, the front office manager flatly refused. He said, ‘If I give you a late check out, others will want one, too.’

    Mark appealed for just two hours to complete his seminar and get his family with small children safely packed and out of the room. The manager replied, ‘If you leave late, you’ll mess up the schedule for our cleaners.’

    Ouch! So much for customer service when leaving the House of the Mouse. Too bad the front office manager didn’t know that last impressions are lasting impressions.

    In contrast...

    Raffles Hotel now has a policy of flexible check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

    ‘Raffles 24’ is now available in all Raffles ho

    9 Keys to Building a Stand-Out Brand Identity
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    e lobby promptly at 7:00 am. But when he asked for a short check-out extension, the front office manager flatly refused. He said, ‘If I give you a late check out, others will want one, too.’

    Mark appealed for just two hours to complete his seminar and get his family with small children safely packed and out of the room. The manager replied, ‘If you leave late, you’ll mess up the schedule for our cleaners.’

    Ouch! So much for customer service when leaving the House of the Mouse. Too bad the front office manager didn’t know that last impressions are lasting impressions.

    In contrast...

    Raffles Hotel now has a policy of flexible check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

    ‘Raffles 24’ is now available in all Raffles ho

    Avoid Failure by Planning for Success!
    Provisional figures released in October by UCAS for the 2006 year intake show that 868 people enrolled in degree or degree equivalent courses in complementary medicine this year. If you add in to this figure the number of people choosing non-degree courses and entering the profession, then the number is likely t
    ked and out of the room. The manager replied, ‘If you leave late, you’ll mess up the schedule for our cleaners.’

    Ouch! So much for customer service when leaving the House of the Mouse. Too bad the front office manager didn’t know that last impressions are lasting impressions.

    In contrast...

    Raffles Hotel now has a policy of flexible check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

    ‘Raffles 24’ is now available in all Raffles ho

    How to Avoid the Curse of Complacency
    I understand the concept of complacency. Been there and done that. Complacency, according to the dictionary, is being pleased with oneself or one’s merits, advantages, and situation, often without awareness of potential danger. Have you ever been complacent? Have you ever been very happy with a situation, on

    Raffles Hotel now has a policy of flexible check-in and check-out so their valued guests may enjoy a full 24-hour stay, no matter what time they check in, or out. Now that’s convenient. That’s hospitality. That’s impeccable value and service.

    ‘Raffles 24’ is now available in all Raffles hotels and resorts. No wonder they are among the fastest-growing and most-admired brands in the world.

    Note: Implementing this policy requires more communication between various teams and departments. But what are your staff and systems really for? Scheduling cleaners or taking care of customers?


    Key Learning Point
    --------------------------------------------------------------------------------
    The purpose of your staff and system is to serve your customers better. When customers make requests outside normal procedures, your job is to tweak the system, not the customer.


    Action Steps
    --------------------------------------------------------------------------------
    When customers ask for service outside your normal procedures, you have a choice: either teach your customers to follow procedures (through advance advice and information) or adapt your procedures to please your customers (through innovation and continuous improvement).

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