Tags |
|
|
Links |
|
|
Hub You - Are Your Frequent Customers Freeloaders, Scoundrels or Cheats
Building your resume, based on a resume outline will give it structure and flow... it provides an outline of all the things you should include in your resume.A resume is one of the most important documents you will ever createFirst you have to decide on a particular format for your resume. The two main formats in use today are chronological and functional format. Which one is best to use will depend greatly on your situation.To build your resume you can use free resume forms loc
2. They will strive to earn more points means customers will go out of their way to accumulate Starwood points by staying in Starwood properties, dining in Starwood restaurants, bringing more visits, more revenues and more profits to Starwood.
Key Learning Point
Anyone who redeems a frequent buyer award has already proven their loyalty to your organization. The experience of ‘winning’ should make customers eager to come back and win with you again. Remember, what they get from you is not ‘free’ – they earned it.
Action Steps
Review the procedures for your ‘frequent customer program’. Make sure these temporarily ‘non-revenue’ customers are treated with the high level of special member, ice cream is everywhere and airpla
Advertising is your biggest expense when looking for clients. However, it is the most important. The most prominent places to advertise are at medical facilities. Offer your services to private duty health professionals such as nurses, physical therapists, respiratory therapists, and others who do not work for a facility or an agency. It is probably difficult for them to be in contact with insurance companies and patients while working. Also they may not be able to afford fees of a large agency and since you are working at
Fly enough on the same airline and you get a free ticket. Stay enough nights with the same hotel and you can enjoy free weekends. Rent cars from the same company again and again and free upgrades will be yours. Buy coffee or ice cream nine times in a row and the tenth cup or cone will be free.
This habit of gathering points is widespread and familiar, but customer experiences when redeeming these points are incredibly inconsistent. Some companies go out of their way to make you feel truly rewarded for the loyalty you have shown. Others treat you like a freeloader and dish out only the lowest level of service.
This is a cultural (and business) issue of the highest order. Here are a few examples:
An ice cream store ran a promotion to encourage frequent buyers. If you ate ice cream enough times during the promotional period, you earned a coupon for one free ‘all-you-can-eat’ session of indulgence the following month. service they deserve: appreciate them, acknowledge them, praise, thank and take good care of them. Re One of my students earned the coupon and went to enjoy his indulgence. The first scoop of ice cream was presented in an attractive glass bowl with a clean spoon. His second scoop was placed back into the same glass bowl, with a new spoon. The third scoop came back in the same glass bowl again, with the same old spoon. The fourth scoop was served in a paper cup with a small wooden spoon. The fifth scoop came back in the same paper cup with the same wooden spoon and a glower from the manager in charge.
My student did not stay for any further scoops in his ‘all-you-can-eat’ celebration...and has not returned to that store for ice cream again.
He noted, ‘I felt humiliated by the staff, as though enjoying my all-you-can-eat prize was in some way cheating the store. Hadn’t I earned my coupon? Didn’t I deserve to enjoy the prize?’
One popular airline encourages frequent flying with ‘double miles’ promotions and special ‘tier bonuses’ for very frequent flyers. One of our subscribers tried to use her points to book a free award ticket in First Class, but the airline refused to confirm her reservation. The airline’s approach was to sell the seats first to ‘real’ paying passengers, and then ‘give the seats away’ to frequent flyers if they were still available at the very last moment before departure.
How shortsighted! How does the airline think the passenger accumulated all those points in the first place? By flying as a ‘real’ paying passenger, of course!
Contrast this approach with the more enlightened view of Starwood Hotels and Resorts. Redeeming an award with Starwood is fast and easy, and the service you get in the hotel is especially warm and attentive. The Asia-Pacific Manager of Customer Care explained it to me this way: ‘If someone has enjoyed an award before, they will strive to earn more points.’
Listen carefully to the language:
1. Enjoyed an award means Starwood makes a special effort to ensure the customer is pleased with his or her entire redemption experience: booking the award and enjoying the award.
2. They will strive to earn more points means customers will go out of their way to accumulate Starwood points by staying in Starwood properties, dining in Starwood restaurants, bringing more visits, more revenues and more profits to Starwood.
Key Learning Point
Anyone who redeems a frequent buyer award has already proven their loyalty to your organization. The experience of ‘winning’ should make customers eager to come back and win with you again. Remember, what they get from you is not ‘free’ – they earned it.
Action Steps
Review the procedures for your ‘frequent customer program’. Make sure these temporarily ‘non-revenue’ customers are treated with the high level of special member, ice cream is everywhere and airplan
We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For the rest of us, we have to learn how to win without the largest ad budgets and without dominating share of voice (SOV).There are some rules that Stealing Share has discovered in our quest to be the authority in stealing market share. In marketing, advertising,
An ice cream store ran a promotion to encourage frequent buyers. If you ate ice cream enough times during the promotional period, you earned a coupon for one free ‘all-you-can-eat’ session of indulgence the following month. service they deserve: appreciate them, acknowledge them, praise, thank and take good care of them. Re One of my students earned the coupon and went to enjoy his indulgence. The first scoop of ice cream was presented in an attractive glass bowl with a clean spoon. His second scoop was placed back into the same glass bowl, with a new spoon. The third scoop came back in the same glass bowl again, with the same old spoon. The fourth scoop was served in a paper cup with a small wooden spoon. The fifth scoop came back in the same paper cup with the same wooden spoon and a glower from the manager in charge.
My student did not stay for any further scoops in his ‘all-you-can-eat’ celebration...and has not returned to that store for ice cream again.
He noted, ‘I felt humiliated by the staff, as though enjoying my all-you-can-eat prize was in some way cheating the store. Hadn’t I earned my coupon? Didn’t I deserve to enjoy the prize?’
One popular airline encourages frequent flying with ‘double miles’ promotions and special ‘tier bonuses’ for very frequent flyers. One of our subscribers tried to use her points to book a free award ticket in First Class, but the airline refused to confirm her reservation. The airline’s approach was to sell the seats first to ‘real’ paying passengers, and then ‘give the seats away’ to frequent flyers if they were still available at the very last moment before departure.
How shortsighted! How does the airline think the passenger accumulated all those points in the first place? By flying as a ‘real’ paying passenger, of course!
Contrast this approach with the more enlightened view of Starwood Hotels and Resorts. Redeeming an award with Starwood is fast and easy, and the service you get in the hotel is especially warm and attentive. The Asia-Pacific Manager of Customer Care explained it to me this way: ‘If someone has enjoyed an award before, they will strive to earn more points.’
Listen carefully to the language:
1. Enjoyed an award means Starwood makes a special effort to ensure the customer is pleased with his or her entire redemption experience: booking the award and enjoying the award.
2. They will strive to earn more points means customers will go out of their way to accumulate Starwood points by staying in Starwood properties, dining in Starwood restaurants, bringing more visits, more revenues and more profits to Starwood.
Key Learning Point
Anyone who redeems a frequent buyer award has already proven their loyalty to your organization. The experience of ‘winning’ should make customers eager to come back and win with you again. Remember, what they get from you is not ‘free’ – they earned it.
Action Steps
Review the procedures for your ‘frequent customer program’. Make sure these temporarily ‘non-revenue’ customers are treated with the high level of special member, ice cream is everywhere and airpla
In the past decade, being a stay-at-home-mom became a popular trend, which was highly publicized in the media. Many women happily traded successful careers to stay home and raise their kids. Years later, as their children are now reaching school age, some of these women want to return to the workforce on a part-time basis in order to balance their desires for professional involvement with the changing needs of their families.“Ideally, I want to find part-time work I can do from home while the kids are in school,” sa
My student did not stay for any further scoops in his ‘all-you-can-eat’ celebration...and has not returned to that store for ice cream again.
He noted, ‘I felt humiliated by the staff, as though enjoying my all-you-can-eat prize was in some way cheating the store. Hadn’t I earned my coupon? Didn’t I deserve to enjoy the prize?’
One popular airline encourages frequent flying with ‘double miles’ promotions and special ‘tier bonuses’ for very frequent flyers. One of our subscribers tried to use her points to book a free award ticket in First Class, but the airline refused to confirm her reservation. The airline’s approach was to sell the seats first to ‘real’ paying passengers, and then ‘give the seats away’ to frequent flyers if they were still available at the very last moment before departure.
How shortsighted! How does the airline think the passenger accumulated all those points in the first place? By flying as a ‘real’ paying passenger, of course!
Contrast this approach with the more enlightened view of Starwood Hotels and Resorts. Redeeming an award with Starwood is fast and easy, and the service you get in the hotel is especially warm and attentive. The Asia-Pacific Manager of Customer Care explained it to me this way: ‘If someone has enjoyed an award before, they will strive to earn more points.’
Listen carefully to the language:
1. Enjoyed an award means Starwood makes a special effort to ensure the customer is pleased with his or her entire redemption experience: booking the award and enjoying the award.
2. They will strive to earn more points means customers will go out of their way to accumulate Starwood points by staying in Starwood properties, dining in Starwood restaurants, bringing more visits, more revenues and more profits to Starwood.
Key Learning Point
Anyone who redeems a frequent buyer award has already proven their loyalty to your organization. The experience of ‘winning’ should make customers eager to come back and win with you again. Remember, what they get from you is not ‘free’ – they earned it.
Action Steps
Review the procedures for your ‘frequent customer program’. Make sure these temporarily ‘non-revenue’ customers are treated with the high level of special member, ice cream is everywhere and airpla
Women tend to feel guilty if they decide they would like to leave or change jobs. This may happen when they reach a certain age, usually around the time their youngest child moves out of the house or if they find themselves divorced or widowed. These women are usually mid-way through their lives and they make excuses as to why they should not or cannot start a new career at this time in their life. There are seven myths about this phenomenon and there are good reasons why women can choose to make any changes they want to i
How shortsighted! How does the airline think the passenger accumulated all those points in the first place? By flying as a ‘real’ paying passenger, of course!
Contrast this approach with the more enlightened view of Starwood Hotels and Resorts. Redeeming an award with Starwood is fast and easy, and the service you get in the hotel is especially warm and attentive. The Asia-Pacific Manager of Customer Care explained it to me this way: ‘If someone has enjoyed an award before, they will strive to earn more points.’
Listen carefully to the language:
1. Enjoyed an award means Starwood makes a special effort to ensure the customer is pleased with his or her entire redemption experience: booking the award and enjoying the award.
2. They will strive to earn more points means customers will go out of their way to accumulate Starwood points by staying in Starwood properties, dining in Starwood restaurants, bringing more visits, more revenues and more profits to Starwood.
Key Learning Point
Anyone who redeems a frequent buyer award has already proven their loyalty to your organization. The experience of ‘winning’ should make customers eager to come back and win with you again. Remember, what they get from you is not ‘free’ – they earned it.
Action Steps
Review the procedures for your ‘frequent customer program’. Make sure these temporarily ‘non-revenue’ customers are treated with the high level of special member, ice cream is everywhere and airpla
Invoice factoring companies can provide immediate, short-term funds for companies that are unable to obtain a traditional bank loan. Financing from traditional banks generally requires commercial borrowers to have two years in business and showing a profit. Banks tend to favor loans secured by tangible assets like machinery, inventory, equipment and real estate.Working with factoring companies, in contrast, are less restrictive. When you sell your invoices - often called factoring - you don’t incur any debt so there
2. They will strive to earn more points means customers will go out of their way to accumulate Starwood points by staying in Starwood properties, dining in Starwood restaurants, bringing more visits, more revenues and more profits to Starwood.
Key Learning Point
Anyone who redeems a frequent buyer award has already proven their loyalty to your organization. The experience of ‘winning’ should make customers eager to come back and win with you again. Remember, what they get from you is not ‘free’ – they earned it.
Action Steps
Review the procedures for your ‘frequent customer program’. Make sure these temporarily ‘non-revenue’ customers are treated with the high level of special member, ice cream is everywhere and airplane seats are abundant. Giving personal recognition and appreciation through your ‘frequent customer program’ will ensure that your best customers keep coming back.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/14865/iadvice-Are-Your-Frequent-Customers-Freeloaders-Scoundrels-or-Cheats.html">Are Your Frequent Customers Freeloaders, Scoundrels or Cheats</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/14865/iadvice-Are-Your-Frequent-Customers-Freeloaders-Scoundrels-or-Cheats.html]Are Your Frequent Customers Freeloaders, Scoundrels or Cheats[/url]
Related Articles:
The IP Rating System Explained
Free Publicity With Dogs, Cats, and Rats
How to Answer Difficult Questions in Job Interview? Use the Seek-And-Reply Technique
Bookmark it:
|