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    Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertis
    ou want more than two orders please come inside or drive through again.’

    So Matt and his friends drove around the building to place their third order. In the

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    In Australia, Matt and two friends went to a fast-food drive-through for lunch. They wanted three separate orders as there were three in the car and no one had exact change.

    The order-taker replied, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’

    ‘But there’s no-one behind us,’ they replied.

    The order taker repeated, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’

    The driver asked, ‘You mean I can place two orders now, drive through and pick them up, then drive through again to get my last order?’

    ‘That’s right,’ the order-taker said. ‘If you want more than two orders please come inside or drive through again.’

    So Matt and his friends drove around the building to place their third order. In the t

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    t change.

    The order-taker replied, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’

    ‘But there’s no-one behind us,’ they replied.

    The order taker repeated, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’

    The driver asked, ‘You mean I can place two orders now, drive through and pick them up, then drive through again to get my last order?’

    ‘That’s right,’ the order-taker said. ‘If you want more than two orders please come inside or drive through again.’

    So Matt and his friends drove around the building to place their third order. In the

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    ,’ they replied.

    The order taker repeated, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’

    The driver asked, ‘You mean I can place two orders now, drive through and pick them up, then drive through again to get my last order?’

    ‘That’s right,’ the order-taker said. ‘If you want more than two orders please come inside or drive through again.’

    So Matt and his friends drove around the building to place their third order. In the

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    u mean I can place two orders now, drive through and pick them up, then drive through again to get my last order?’

    ‘That’s right,’ the order-taker said. ‘If you want more than two orders please come inside or drive through again.’

    So Matt and his friends drove around the building to place their third order. In the

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    ou want more than two orders please come inside or drive through again.’

    So Matt and his friends drove around the building to place their third order. In the time it took them to drive around the building, not one other car appeared. It was a pretty small building.

    Matt spoke to the manager on duty who repeated the same comments: ‘Our owner wants a maximum of two orders per car so we don’t slow down other customers.’ A noble decision, perhaps, but with one big flaw: there were no other customers waiting.


    Key Learning Point
    --------------------------------------------------------------------------------

    Policies implemented for the good of the customers must be good for the customers, too.


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