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    t a size 6 label on a size 10 garment. Those numbers may be off a bit, but the practice worked. And the ladies were happy because they could again fit into a “size 6.” For men, one a
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    It seems to have started harmlessly enough, this business of retailers misleading their customers. But after several years first of stretching the truth, then nibbling hungrily away at it, it appears many retailers wouldn’t know the truth if they stepped in it.

    It began a decade or so ago, I’m told, apparently because of the “plumping” of America. Ladies clothing stores began being questioned by a growing number of women – no pun intended – about why their dresses and slacks didn’t seem to fit as comfortably as they once did. To be fair, we men were asking similar questions.

    “Fit” had apparently become much tighter, almost uncomfortably tight. The answer to poor fit with women’s clothing was for manufactures to put a size 6 label on a size 10 garment. Those numbers may be off a bit, but the practice worked. And the ladies were happy because they could again fit into a “size 6.” For men, one an

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    t it, it appears many retailers wouldn’t know the truth if they stepped in it.

    It began a decade or so ago, I’m told, apparently because of the “plumping” of America. Ladies clothing stores began being questioned by a growing number of women – no pun intended – about why their dresses and slacks didn’t seem to fit as comfortably as they once did. To be fair, we men were asking similar questions.

    “Fit” had apparently become much tighter, almost uncomfortably tight. The answer to poor fit with women’s clothing was for manufactures to put a size 6 label on a size 10 garment. Those numbers may be off a bit, but the practice worked. And the ladies were happy because they could again fit into a “size 6.” For men, one a

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    hing stores began being questioned by a growing number of women – no pun intended – about why their dresses and slacks didn’t seem to fit as comfortably as they once did. To be fair, we men were asking similar questions.

    “Fit” had apparently become much tighter, almost uncomfortably tight. The answer to poor fit with women’s clothing was for manufactures to put a size 6 label on a size 10 garment. Those numbers may be off a bit, but the practice worked. And the ladies were happy because they could again fit into a “size 6.” For men, one a

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    e men were asking similar questions.

    “Fit” had apparently become much tighter, almost uncomfortably tight. The answer to poor fit with women’s clothing was for manufactures to put a size 6 label on a size 10 garment. Those numbers may be off a bit, but the practice worked. And the ladies were happy because they could again fit into a “size 6.” For men, one a

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    t a size 6 label on a size 10 garment. Those numbers may be off a bit, but the practice worked. And the ladies were happy because they could again fit into a “size 6.” For men, one answer was to create a line of roomier “comfort fit” jeans.

    I can’t swear those stories are true, but I’ve heard them repeated too many times from too many sources within the industry for them not to have some basis in truth. Anyway, satisfied with those toe-in-the-water type of experiences, some retailers began stretching the truth even further, and in different ways.

    Low-end retailers – there’s no need to name them – began by placing orders with manufacturers for merchandise that was to be delivered pre-labeled with artificially high prices.

    The practice at first involved only certain items such as hard goods and small electronics. Those retailers would then advertise these items at “discount savings” off thei

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