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  • Hub You - Customer Service - The Little Things Count

    Branding, Concept, Communication and Focus Testing
    I’ve seen it all. The good, the bad and the ugly of Web site design. And the more I analyze what’s on the Web, the sadder I get, because the Web has become open game for Web site designers with bad taste and no plan.On the other hand, there are many talented Web designers to choose from. But talent will only take one so far. A designer has to understand and master the essence of design: Design with purpose, Create with purpose, and Implemen
    tand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.

    As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy custom

    Change is Natural - Why All the Fear Over Change Management?
    The only thing that is constant in the Universe is change and so with that said why all the fear these days over change management? It seems corporate executives are a bunch of wusses sometimes and afraid to make a decision.Indeed over regulation is the cause of much of this, because often they can be sued personally or do jail time if they end up breaking a rule. And there are so many regulatory bodies, jurisdictions and different rules in
    "It has long been an axiom of mine that the little things are infinitely the most important." Sir Arthur Conan Doyle (1859-1930), British novelist and author of the Sherlock Holmes series

    The smallest little things we do in our business can mean the difference between positive and negative buzz.

    On a recent trip to the mall, I stopped for a frozen yogurt snack at a TCBY stand. When I asked for a cup of tap water to accompany my yogurt, the counter person said, "I'll have to charge you 25 cents for the water." When I did a double-take, she said with a look of embarrassment, "Oh, I'm so sorry that I have to charge for water…but that’s what the owner wants."

    I’ve always loved TCBY frozen yogurt, but this left a bitter taste in my mouth. I couldn’t stop thinking that a paper cup of tap water must cost only a few pennies. The profit margin on a cup of frozen yogurt is surely generous, so why would a business owner charge for tap water?

    Of course, I didn’t pay for the water and instead walked to the nearest drinking fountain. I'll never go back to that TCBY stand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.

    As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy custome

    I Can't Find My Mindset
    At her latest Advanced Sales Training course, Monique has been given very clear messages. Things need to change! She has been with this pharmaceutical company for almost five years during which she has worked as a medical representative in a specialist niche market where the company had leading market share. One of the reasons for the advanced course is the rapid change in the competitive forces in that market. New entrants from companies of signif
    en positive and negative buzz.

    On a recent trip to the mall, I stopped for a frozen yogurt snack at a TCBY stand. When I asked for a cup of tap water to accompany my yogurt, the counter person said, "I'll have to charge you 25 cents for the water." When I did a double-take, she said with a look of embarrassment, "Oh, I'm so sorry that I have to charge for water…but that’s what the owner wants."

    I’ve always loved TCBY frozen yogurt, but this left a bitter taste in my mouth. I couldn’t stop thinking that a paper cup of tap water must cost only a few pennies. The profit margin on a cup of frozen yogurt is surely generous, so why would a business owner charge for tap water?

    Of course, I didn’t pay for the water and instead walked to the nearest drinking fountain. I'll never go back to that TCBY stand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.

    As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy custom

    Laser Cutting Jobs
    Ever since its invention, the importance of lasers has been growing by leaps and bounds. Not only can lasers cut with ease, they can do so with precision and speed effectiveness, all for a minimal cost. Laser cutters have replaced various other kinds of cutters that were available prior to their invention, and their demand has been growing over the years with the growth in the number of laser cutting jobs.Laser cutting jobs are versatile and
    -take, she said with a look of embarrassment, "Oh, I'm so sorry that I have to charge for water…but that’s what the owner wants."

    I’ve always loved TCBY frozen yogurt, but this left a bitter taste in my mouth. I couldn’t stop thinking that a paper cup of tap water must cost only a few pennies. The profit margin on a cup of frozen yogurt is surely generous, so why would a business owner charge for tap water?

    Of course, I didn’t pay for the water and instead walked to the nearest drinking fountain. I'll never go back to that TCBY stand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.

    As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy custom

    The Internet and Beyond - 12 Tips on Writing Better Brochures
    Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel…the Internet.Marketing isn’t about using one medium. It’s about getting and keeping customers. Yes, Internet marketing can help you can do that but only if you use it in conjunction with
    st cost only a few pennies. The profit margin on a cup of frozen yogurt is surely generous, so why would a business owner charge for tap water?

    Of course, I didn’t pay for the water and instead walked to the nearest drinking fountain. I'll never go back to that TCBY stand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.

    As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy custom

    The Big Uneasy: Clearing the Clouds of Guess
    People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfulfilled. Life is heavy, there's a lack of flow... the Big Uneasy has taken over.Knowledge is needed to alleviate the discomfort-
    tand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.

    As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy customers will tell their friends about our companies when we excel in providing products or services. However, to create positive buzz, we must find ways to go beyond the ordinary.

    In contrast, there is a shop in Portland, Oregon called Mio Gelato. They make gelato that rivals some of the best that I’ve tried in Italy, and their counter people are friendly and gladly offer as many free samples as you want. It is the attention to details that makes Mio Gelato stand apart from the competition.

    The display cases are beautiful, and each gelato flavor is artfully displayed with an appropriate key ingredient such as a fresh peach or a single coffee bean. The bathrooms are tastefully decorated and immaculate. And, in stark contrast to TCBY, you don’t have to ask for water. Instead, there is a lovely glass jug of ice water on the counter with an arrangement of tall glasses next to it. And, of course, there is no charge for water.

    As another example, one of our clients, Chromatix Paints in Portland, offers an innovative selection of top quality paints and architectural finis

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