Job or no Job: The Certainty of Uncertainty
Headline from AP via Yahoo News! January 11, 2005: "Chrysler Expects No Job Cuts in 2005, 2006." Headline from Detroit Free Press, January 12, 2005: "Chrysler Cuts 200 Hourly Workers." Job uncertainty has become part of the employment landscape in America. Just three weeks before the holidays, with no warning or explanation beyond “financial reasons,” I was handed my walking papers. Laid off. The company just couldn’t afford me (or numerous others) anymore. It’s a very strange feeling to have one’s disposable income evaporate and watch one’s savings account trickle away. Even stranger, the realization the event is not what ultimately gets you – rather it’s the inability to deal with the steady stream of unknowns ahead. Human beings are security junkies. According to Abraham Maslow's theory of personality (Motivation and Personality, 1954) humans have five fundamental needs: physical health, security, self-esteem, love—belongingness, and self-actualization. One of those needs, security, demands a sense of order and predictability within one’s life. In a tumultuous business

Surviving Survival
Aren't you tired of sitting around waiting for something to finally happen?I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:'Making money's not my focus now. I don't really think this is the right time--I'm planning to just hold on until things get better.'James is usually pretty optimistic and 'survival' is not part of his normal vocabulary, so I started wondering about others I know: my consulting clients, people who take my DYBO business-doubling e-course, people I meet speaking.One client wrote they had 'survived' last year, but had 'done the unpardonable -- cut marketing.' Another told me, 'Well, we made it. But we cut half our sales force.' And a service provider I know reduced her total payroll from 130 to 75 people in the past six months.Even though Fed Chairman Alan Greenspan has pronounced the recession over, many businesspeople are taking about one thing only: survival. They are hunkered down trying to weather the storm, but they're doing it at the expense of building t

Grey's Anatomy: Face It, Dude, You Like the Show
Grey's Anatomy has been (falsely) pegged as show primarily for the female population. This is patently ridiculous. There are female story lines to be sure, but there are also decidedly male-oriented story lines. This all is indicative of a larger issue regarding the pigeon-holing of television programs seemingly geared towards a certain demographic even when they really aren't. Grey's Anatomy is a perfect example of a TV show that has been unfairly characterized as a show only for women and reluctant boyfriends.Grey's Anatomy, of course, doesn't really have to worry about this issue because its popularity is enormous already. But, think how much higher the ratings could possibly be if ABC took the time to show the typical American male that Grey's Anatomy is an all-gender show.Grey's Anatomy isn't a romantic comedy along the lines of a Julia Roberts or Reese Witherspoon movie. It is drama, pure and simple. Just because the writers have made it friendly to both genders, doesn't mean that ABC should market it only to their female viewer ship. However, within this the conundrum lies. Grey's Anatomy has likely reached its loft perch o

For The Best Protection For Your Laptop And More You Should Consider An Aluminum Briefcase
You trust your briefcase to hold your working life. Yet it gets banged, jostled, knocked around, even wet, especially in the crowded city. When you finally make it to the office, or return home, there is always an anxious moment, opening the lid and waiting for the results inside. Did your precious cargo survive?The time has come for you to stop worrying about your old leather briefcase. The next generation in office equipment is here: the aluminum briefcase. This isn't your grandfather's soft, pliable briefcase; the new aluminum briefcase is rock solid and protects your important personal items, worry free. This briefcase is very much the same a traditional model; accept it has more stability, versatility, and durability, not to mention a mod look that is totally hip.Buying an aluminum briefcase is more than just buying something to hold your papers in. An aluminum briefcase is your mobile office while you travel between your home and office. There are a wide variety of briefcases available depending on your style and pricing preferences. The Internet is a great source of information for doing research on aluminum briefcases or

Avoid Being Vague
We are bombarded with thousands of marketing messages daily…on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.A vague message is one that isn’t easily understood – it doesn’t speak to a potential customer or client. To be successful in business, our messages must clearly target a specific audience, explaining to them the features and benefits of our product or service. We need to get the public involved and interested enough to want to have further conversations with us. Only then do we have the entr?e for beginning to develop a relationship with them, the first step in the selling process.How can we ensure that our messages are all that they can be?1. Define your target market. One of the best ways to create a clear output is to start with clear inputs. When it comes to anything you do for your business, you need to be very clear on your target market. Who do you want to reach with yo

Engineering Jobs - Mechanical Engineer
The basic definition of the work an engineer is to apply the principles of science and mathematics to develop economical solutions to technical problems. Since the array of work possibly done by engineer is quiet large, engineers have to specialize in one of several fields. Mechanical engineers are specialized in the research, development, design, manufacturing, and testing of electrical tools, engines, machines, and other mechanical devices. Mechanical engineers will work mainly on power-producing machines including electric generators, internal combustion engines, and steam and gas turbines. But they can also work on other power-using machines including refrigeration and air-conditioning equipment, machine tools, material handling systems, elevators and escalators, industrial production equipment, and robots used in manufacturing.As a mechanical engineers, you can also be in charge of the design of tools which will be used by other engineers in their work. Among all the engineering specialization, mechanical engineering is one of the broadest engineering disciplines. Indeed mechanical engineers are not restrained to one particular posi