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  • Hub You - What Color is Your Marketing and What is It Saying?

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    about color and emotions about color. Major corporations that produced consumer products sponsored the research. We were not told the specific sponsors.

    Colors do stimulate our emotions and can

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    Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our best interest to learn what the colors convey in our marketing.

    The importance of color because of its “hidden language” is well known. I witnessed this firsthand several years ago when I was asked to and agreed to participate in a study being conducted by the Harvard Business School. I was one of a selected number of executives to be interviewed and asked many questions about color and emotions about color. Major corporations that produced consumer products sponsored the research. We were not told the specific sponsors.

    Colors do stimulate our emotions and can g

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    ou use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our best interest to learn what the colors convey in our marketing.

    The importance of color because of its “hidden language” is well known. I witnessed this firsthand several years ago when I was asked to and agreed to participate in a study being conducted by the Harvard Business School. I was one of a selected number of executives to be interviewed and asked many questions about color and emotions about color. Major corporations that produced consumer products sponsored the research. We were not told the specific sponsors.

    Colors do stimulate our emotions and can

    Textile Crafts of Gujarat - A Rich Cultural Heritage
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    so I believe it is in our best interest to learn what the colors convey in our marketing.

    The importance of color because of its “hidden language” is well known. I witnessed this firsthand several years ago when I was asked to and agreed to participate in a study being conducted by the Harvard Business School. I was one of a selected number of executives to be interviewed and asked many questions about color and emotions about color. Major corporations that produced consumer products sponsored the research. We were not told the specific sponsors.

    Colors do stimulate our emotions and can

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    years ago when I was asked to and agreed to participate in a study being conducted by the Harvard Business School. I was one of a selected number of executives to be interviewed and asked many questions about color and emotions about color. Major corporations that produced consumer products sponsored the research. We were not told the specific sponsors.

    Colors do stimulate our emotions and can

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    about color and emotions about color. Major corporations that produced consumer products sponsored the research. We were not told the specific sponsors.

    Colors do stimulate our emotions and can generate negative reactions if used improperly. It has been stated that lasting impressions are made within 90 seconds and color accounts for 60 percent of the acceptance or rejection. So pleased be warned – learn what colors will mean to your prospects and what emotions they may trigger.

    Since colors are so important, it behooves us to learn what message they convey in our marketing efforts. Here is a brief overview to facilitate our learning some basics of the meaning of colors in our marketing.

    Red: conveys aggressiveness, passion, strength, and vitality and is great for accents and boldness. It also stimulates appetites and is associated with debt. It can be used to grab attention.

    Pink: conveys femininity, innocence, romance, softness and health and is the most calming of all

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