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    Testimonials - Four Steps to Great Testimonials that Promote Your Business!
    Testimonials are great for anyone in business looking to build trust and confidence with new customers!It is also a way to demonstrate your success at helping existing customers solve their problems. If your in business, you know that every day you have to self-promote your product or business to keep it growing. Testimonials are a great way to have previously satisfied customers promote your business or service for you! No one wants to hear you say how great you are, but people love to see and read testimonials about what you have done for other people! Having a another party say how good your product or service has been is a great third party endorsement and much more believable than all your paid advertising combined.When you get testimonials use then in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations.Great testimonials are mad
    act in accordance with what is going on within the relationship,” whereas “men are not so much involved with the specifics of relationships but are more tied into the rules that structure the organization, living more in the abstract.” “That’s why,” he says, “how (men) feel at the moment doesn’t have that much bearing on how they act. (They) can work productively with people that they hate. Women have a harder time doing that.”

    But Schwartz agrees on the dangers of narcissistic management. He says it insulates managers from reality: “If the top management of an organization does something that causes the organization to head toward a cliff, (it) is going to go over the cliff and the only thing most people can do is to cross their fingers and update their resumes.”

    Sandra Davis, Ph.D, founder and CEO of MDA Consulting Group in Minneapolis, utilizes HAS, in part, to help cull job applicants for MDA’s corporate clients. Dr. Davis herself is a fascinating conversationalist, a charismatic one-time classical pianist whose taste in music ranges from Brahams to Willie Nelson and the Rolling Stones.

    In divining the difference between charisma and narcissism in j

    Small Business Image
    The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.Here are a few areas that are the cornerstone of your “new image” if you choose to audit your current image for a slight make over. Customers will judge you
    Television producer Mark Goodson invariably responded to the question, “How do you select people to appear as contestants on your shows?” with the same answer: “We look for three things. Personality, personality and personality.” Mr. Goodson’s response applies not only to the selection of people to appear on TV reality and game shows, but to applicants for high-level management jobs.

    When jobs of high caliber, such as COO, CEO and President, are vacated, there are many qualities to be considered in an applicant, qualities such as capability, experience, and education. But the quality that is most likely to facilitate acquiring such lucrative positions, and there’s no doubt about it among the experts, is that part of some personalities called charisma.

    Not everyone has charisma, the quality that gives a personality influence over large numbers of people, people who follow not because they have to, but because they want to. Jack Welch, GE’s former Chairman and Chief Executive, has genuine charisma. So does actor Jack Nicholson, and the late columnist, Mike Royko. Mark Goodson himself had it. Harry S. Truman had it, and Seabiscuit, the Thoroughbred racehorse, had it.

    Charisma can be a trait that, while helping employees in management get to the top of their professions, can cause some serious problems later, if a dark side shows itself. Some top executives who look good to their peers and their bosses and who do well on most assessments, turn out to be terrible for their companies, and end up being costly by creating poor morale, excessive turnover, and reducing productivity. Sometimes they can ruin a company altogether.

    Many corporations hire experts to handle the job interview, experts who know how to differentiate between genuine charisma, of which self-confidence is the basis, and variations of it, which have a dark side, an almost grandiose sense of certainty with a disdain for subordinates.

    One whose assessments expose the dark side, if it’s lurking within a charismatic job candidate, is Robert Hogan, Ph. D., President, Hogan Assessment Systems (HAS), Tulsa OK. HAS pioneered the use of personality measures for making organizational decisions by predicting on-the-job performances, particularly aspects associated with “attitude.” Dr. Hogan’s 25 years of development, refinement and validation supply the tools which provide valuable information for in-depth developmental feedback.

    “Besides intelligence and a knack for strategic planning, good managers have enormous charm and energy,” said Dr. Hogan. “Charisma ... concerns sparkling, shining, and seeming very attractive.” The key word is ‘seeming.’

    “Three of the 10 major personality disorders are also characterized by charisma,” said Dr. Hogan, “they are Narcissistic, Psychopathic, and Histrionic personalities. Narcissism is about being charming but arrogant – think Bill Clinton. Narcissists act as though normal rules don’t apply to them.”

    “Psychopathy is about being charming but utterly untrustworthy – think (former Enron CFO) Jeffrey Fastow. Histrionic is about being charming but capable of only superficial relationships, and being distractible – think any movie star. (Charismatic) people light up a room and make a huge impact on strangers...”

    When asked if two people were eligible for the same position, would the one with the attractive personality get the job even if the other had better qualifications, Dr. Hogan answered emphatically: “Charisma trumps accomplishments and integrity every time.”

    One way to tell the difference between charisma and narcissism, says Dr. Hogan, is “the degree to which they are willing to share credit for success, and to accept blame for failure. Narcissists won’t ... accept blame. They are particularly good at ingratiating themselves with their seniors but brutalize their juniors.”

    To the question, “Do women employees trust a male leader more than a female leader,” Dr. Hogan replied, “My wife does.”

    Others do not disagree with Mrs. Hogan.

    Howard S. Schwartz, Ph.D., Professor of Organizational Behavior at Oakland University, Rochester, MI, and author of “Narcissistic Process and Corporate Decay: The Theory of the Organization Ideal,” (New York University Press) believes there’s a difference between male and female charismatics.

    Dr. Schwartz theorizes that male charisma has to do with strength, while female charisma has to do with sex. “It wasn’t Menelaus’ face that launched a thousand ships, it was Helen’s. Anybody who doesn’t think (sex) has to do with power just isn’t thinking.”

    Within the confines of a charismatic personality in corporate life, Dr. Schwartz theorizes that “women are more inclined to act in accordance with what is going on within the relationship,” whereas “men are not so much involved with the specifics of relationships but are more tied into the rules that structure the organization, living more in the abstract.” “That’s why,” he says, “how (men) feel at the moment doesn’t have that much bearing on how they act. (They) can work productively with people that they hate. Women have a harder time doing that.”

    But Schwartz agrees on the dangers of narcissistic management. He says it insulates managers from reality: “If the top management of an organization does something that causes the organization to head toward a cliff, (it) is going to go over the cliff and the only thing most people can do is to cross their fingers and update their resumes.”

    Sandra Davis, Ph.D, founder and CEO of MDA Consulting Group in Minneapolis, utilizes HAS, in part, to help cull job applicants for MDA’s corporate clients. Dr. Davis herself is a fascinating conversationalist, a charismatic one-time classical pianist whose taste in music ranges from Brahams to Willie Nelson and the Rolling Stones.

    In divining the difference between charisma and narcissism in j

    Neon Signs
    Neon signs are great advertising for any business. They work well for retail settings such as game rooms, restaurants, diners, manufacturing units, pubs and lounges, fraternity lounges, and many other establishments.The first set of neon signs was sold by a French company named Neon Claude to a Packard car dealership in Los Angeles in 1923, for a sum of $24,000.These “liquid fire” tubes glowed in the night as well as broad daylight and soon became popular. Since then, the neon technology has evolved tenfold, and the signs are more popular than ever today.Not all signs are made of neon, since the neon gas only produces the color red. After the initial discovery of neon-emitting red light, other colors were discovered using mercury, carbon dioxide, and phosphor. Today, it is possible to produce more than 150 colors using these gases. Neon tubes are actually positive-charge-filled lamps.Every neon sign made is handcrafted; despite the advancement in technology, the manufacturing of a
    d it.

    Charisma can be a trait that, while helping employees in management get to the top of their professions, can cause some serious problems later, if a dark side shows itself. Some top executives who look good to their peers and their bosses and who do well on most assessments, turn out to be terrible for their companies, and end up being costly by creating poor morale, excessive turnover, and reducing productivity. Sometimes they can ruin a company altogether.

    Many corporations hire experts to handle the job interview, experts who know how to differentiate between genuine charisma, of which self-confidence is the basis, and variations of it, which have a dark side, an almost grandiose sense of certainty with a disdain for subordinates.

    One whose assessments expose the dark side, if it’s lurking within a charismatic job candidate, is Robert Hogan, Ph. D., President, Hogan Assessment Systems (HAS), Tulsa OK. HAS pioneered the use of personality measures for making organizational decisions by predicting on-the-job performances, particularly aspects associated with “attitude.” Dr. Hogan’s 25 years of development, refinement and validation supply the tools which provide valuable information for in-depth developmental feedback.

    “Besides intelligence and a knack for strategic planning, good managers have enormous charm and energy,” said Dr. Hogan. “Charisma ... concerns sparkling, shining, and seeming very attractive.” The key word is ‘seeming.’

    “Three of the 10 major personality disorders are also characterized by charisma,” said Dr. Hogan, “they are Narcissistic, Psychopathic, and Histrionic personalities. Narcissism is about being charming but arrogant – think Bill Clinton. Narcissists act as though normal rules don’t apply to them.”

    “Psychopathy is about being charming but utterly untrustworthy – think (former Enron CFO) Jeffrey Fastow. Histrionic is about being charming but capable of only superficial relationships, and being distractible – think any movie star. (Charismatic) people light up a room and make a huge impact on strangers...”

    When asked if two people were eligible for the same position, would the one with the attractive personality get the job even if the other had better qualifications, Dr. Hogan answered emphatically: “Charisma trumps accomplishments and integrity every time.”

    One way to tell the difference between charisma and narcissism, says Dr. Hogan, is “the degree to which they are willing to share credit for success, and to accept blame for failure. Narcissists won’t ... accept blame. They are particularly good at ingratiating themselves with their seniors but brutalize their juniors.”

    To the question, “Do women employees trust a male leader more than a female leader,” Dr. Hogan replied, “My wife does.”

    Others do not disagree with Mrs. Hogan.

    Howard S. Schwartz, Ph.D., Professor of Organizational Behavior at Oakland University, Rochester, MI, and author of “Narcissistic Process and Corporate Decay: The Theory of the Organization Ideal,” (New York University Press) believes there’s a difference between male and female charismatics.

    Dr. Schwartz theorizes that male charisma has to do with strength, while female charisma has to do with sex. “It wasn’t Menelaus’ face that launched a thousand ships, it was Helen’s. Anybody who doesn’t think (sex) has to do with power just isn’t thinking.”

    Within the confines of a charismatic personality in corporate life, Dr. Schwartz theorizes that “women are more inclined to act in accordance with what is going on within the relationship,” whereas “men are not so much involved with the specifics of relationships but are more tied into the rules that structure the organization, living more in the abstract.” “That’s why,” he says, “how (men) feel at the moment doesn’t have that much bearing on how they act. (They) can work productively with people that they hate. Women have a harder time doing that.”

    But Schwartz agrees on the dangers of narcissistic management. He says it insulates managers from reality: “If the top management of an organization does something that causes the organization to head toward a cliff, (it) is going to go over the cliff and the only thing most people can do is to cross their fingers and update their resumes.”

    Sandra Davis, Ph.D, founder and CEO of MDA Consulting Group in Minneapolis, utilizes HAS, in part, to help cull job applicants for MDA’s corporate clients. Dr. Davis herself is a fascinating conversationalist, a charismatic one-time classical pianist whose taste in music ranges from Brahams to Willie Nelson and the Rolling Stones.

    In divining the difference between charisma and narcissism in j

    Protect Yourself Against Bad Interviewers
    The only thing that might be more difficult to deal with than an interviewer who asks tough, probing questions is an interviewer who hasn’t a clue how to interview. You leave the interview feeling as if you ignited no interest, bombed the interview, and surely won’t be asked back. Where was the scintillating conversation? The professional give and take about the industry and your skills?But if you’ve just met the person, how are you to know if they’re a lousy interviewer – or you’re a lousy interview? If you prepared for the interview, then you’ve an indication where the problem lies, because your preparation enables you to jump in and take control of those awkward moments.I speak often about the importance of an interview being a two-way street. This not only means that you need to be interviewing the company as they are you, but that the company needs to sell themselves to you, as you are selling yourself to them. If the interviewer doesn’t have those sales skills, you need eli
    s which provide valuable information for in-depth developmental feedback.

    “Besides intelligence and a knack for strategic planning, good managers have enormous charm and energy,” said Dr. Hogan. “Charisma ... concerns sparkling, shining, and seeming very attractive.” The key word is ‘seeming.’

    “Three of the 10 major personality disorders are also characterized by charisma,” said Dr. Hogan, “they are Narcissistic, Psychopathic, and Histrionic personalities. Narcissism is about being charming but arrogant – think Bill Clinton. Narcissists act as though normal rules don’t apply to them.”

    “Psychopathy is about being charming but utterly untrustworthy – think (former Enron CFO) Jeffrey Fastow. Histrionic is about being charming but capable of only superficial relationships, and being distractible – think any movie star. (Charismatic) people light up a room and make a huge impact on strangers...”

    When asked if two people were eligible for the same position, would the one with the attractive personality get the job even if the other had better qualifications, Dr. Hogan answered emphatically: “Charisma trumps accomplishments and integrity every time.”

    One way to tell the difference between charisma and narcissism, says Dr. Hogan, is “the degree to which they are willing to share credit for success, and to accept blame for failure. Narcissists won’t ... accept blame. They are particularly good at ingratiating themselves with their seniors but brutalize their juniors.”

    To the question, “Do women employees trust a male leader more than a female leader,” Dr. Hogan replied, “My wife does.”

    Others do not disagree with Mrs. Hogan.

    Howard S. Schwartz, Ph.D., Professor of Organizational Behavior at Oakland University, Rochester, MI, and author of “Narcissistic Process and Corporate Decay: The Theory of the Organization Ideal,” (New York University Press) believes there’s a difference between male and female charismatics.

    Dr. Schwartz theorizes that male charisma has to do with strength, while female charisma has to do with sex. “It wasn’t Menelaus’ face that launched a thousand ships, it was Helen’s. Anybody who doesn’t think (sex) has to do with power just isn’t thinking.”

    Within the confines of a charismatic personality in corporate life, Dr. Schwartz theorizes that “women are more inclined to act in accordance with what is going on within the relationship,” whereas “men are not so much involved with the specifics of relationships but are more tied into the rules that structure the organization, living more in the abstract.” “That’s why,” he says, “how (men) feel at the moment doesn’t have that much bearing on how they act. (They) can work productively with people that they hate. Women have a harder time doing that.”

    But Schwartz agrees on the dangers of narcissistic management. He says it insulates managers from reality: “If the top management of an organization does something that causes the organization to head toward a cliff, (it) is going to go over the cliff and the only thing most people can do is to cross their fingers and update their resumes.”

    Sandra Davis, Ph.D, founder and CEO of MDA Consulting Group in Minneapolis, utilizes HAS, in part, to help cull job applicants for MDA’s corporate clients. Dr. Davis herself is a fascinating conversationalist, a charismatic one-time classical pianist whose taste in music ranges from Brahams to Willie Nelson and the Rolling Stones.

    In divining the difference between charisma and narcissism in j

    Effective Business Card Design For Financial Advisors
    Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability, along with the reputation of the company they represent.The business card design is so important in this field because you are dealing with money, and people are very concerned about where their money will go and what kind of profit they can make with it. This is a huge business, and there are thousand of financial advisors to choose from, so the first impression can be a huge factor in whether they choose you. The design should be both bold, and traditional. You want to show them that you can invest their money wisely while taking a little risk to ensure more profit. There shouldn’t be any bright colors or pictures, just confident lettering and possibly a small clip art design. A financial advisor wants his or her business card to say they do the job with self-belief and
    p>One way to tell the difference between charisma and narcissism, says Dr. Hogan, is “the degree to which they are willing to share credit for success, and to accept blame for failure. Narcissists won’t ... accept blame. They are particularly good at ingratiating themselves with their seniors but brutalize their juniors.”

    To the question, “Do women employees trust a male leader more than a female leader,” Dr. Hogan replied, “My wife does.”

    Others do not disagree with Mrs. Hogan.

    Howard S. Schwartz, Ph.D., Professor of Organizational Behavior at Oakland University, Rochester, MI, and author of “Narcissistic Process and Corporate Decay: The Theory of the Organization Ideal,” (New York University Press) believes there’s a difference between male and female charismatics.

    Dr. Schwartz theorizes that male charisma has to do with strength, while female charisma has to do with sex. “It wasn’t Menelaus’ face that launched a thousand ships, it was Helen’s. Anybody who doesn’t think (sex) has to do with power just isn’t thinking.”

    Within the confines of a charismatic personality in corporate life, Dr. Schwartz theorizes that “women are more inclined to act in accordance with what is going on within the relationship,” whereas “men are not so much involved with the specifics of relationships but are more tied into the rules that structure the organization, living more in the abstract.” “That’s why,” he says, “how (men) feel at the moment doesn’t have that much bearing on how they act. (They) can work productively with people that they hate. Women have a harder time doing that.”

    But Schwartz agrees on the dangers of narcissistic management. He says it insulates managers from reality: “If the top management of an organization does something that causes the organization to head toward a cliff, (it) is going to go over the cliff and the only thing most people can do is to cross their fingers and update their resumes.”

    Sandra Davis, Ph.D, founder and CEO of MDA Consulting Group in Minneapolis, utilizes HAS, in part, to help cull job applicants for MDA’s corporate clients. Dr. Davis herself is a fascinating conversationalist, a charismatic one-time classical pianist whose taste in music ranges from Brahams to Willie Nelson and the Rolling Stones.

    In divining the difference between charisma and narcissism in j

    A Career in Graphic Design - Working Your Way to the Top of the Creative Industries
    Creative DirectorLet's start at the top and work down. Art directors, or Creative Directors are responsible for a creative team that may design work for magazines, television, advertising graphics, websites, or on packaging. A creative team can consist of layout artists, graphic designers, photographers, copywriters, and menial staff to do the work. An Art directors job is to make sure that each of these workers do not slack off down the pub and complete their work to a deadline and to the clients needs. Art directors also make major decisions along the lines of should the background be slate grey or cobalt blue, issuing dictates and changing their mind several days after a deadline has passed - leaving co-workers resolutely glum about their position in the grand scheme of things. Art directors will inevitably have come from some kind of marketing or sales background and need no prior graphic design knowledge or skill.Senior DesignerA Senior Designer is mainly concer
    act in accordance with what is going on within the relationship,” whereas “men are not so much involved with the specifics of relationships but are more tied into the rules that structure the organization, living more in the abstract.” “That’s why,” he says, “how (men) feel at the moment doesn’t have that much bearing on how they act. (They) can work productively with people that they hate. Women have a harder time doing that.”

    But Schwartz agrees on the dangers of narcissistic management. He says it insulates managers from reality: “If the top management of an organization does something that causes the organization to head toward a cliff, (it) is going to go over the cliff and the only thing most people can do is to cross their fingers and update their resumes.”

    Sandra Davis, Ph.D, founder and CEO of MDA Consulting Group in Minneapolis, utilizes HAS, in part, to help cull job applicants for MDA’s corporate clients. Dr. Davis herself is a fascinating conversationalist, a charismatic one-time classical pianist whose taste in music ranges from Brahams to Willie Nelson and the Rolling Stones.

    In divining the difference between charisma and narcissism in job applicants for corporate clients, Dr. Davis, who practices objectivity with a heart, interviews with such questions as:

    Tell me about the last time you made a mistake.

    Tell me about when something didn’t work out the way you wanted it to. When was the last time you got feedback from someone who didn’t agree with you? What will people who know you say is your downside?

    These are intriguing questions which, Dr. Davis has found, “Narcissists are incapable of answering, except with glib responses,” because “A person turned inside truly cannot see themselves as having made any mistakes and can’t accept feedback.”

    In discussing criteria for leadership, Dr. Davis, who believes corporations can make mistakes when hiring someone from outside their organization, because “that person has not demonstrated the ability of leadership to the employees,” states “Initial charisma isn’t quite the same as being attracted to human spirit, depth of character, (or having) the thought, ‘I’ll follow them...’”

    Although it appears to be difficult to uncover a genuine charismatic, it’s not impossible. One executive, whose name was repeatedly mentioned throughout these interviews as an ideal, intellectually flexible and charismatic leader, was Xerox Corporation’s President and CEO: Anne M. Mulcahy.

    Colleagues describe Anne Mulcahy as a problem-solving optimist who can deliver bad news well, bring the required players to the table, and keep them talking and inspired. When she took over leadership of Xerox, the company was struggling to right itself after managerial mistakes had plunged it into deep financial trouble.

    Mulcahy frequently speaks of having learned teamwork in her youth, where she was treated by her parents no differently from her four brothers. She is one of only 10 women in the United States to lead a Fortune 500 company. Today, she says, “It always felt absolutely natural to be the only woman in a room full of men.”

    In view of the recent rise in known executive misbehavior, perhaps it would be universally beneficial for medical research to concentrate on cloning not sheep, but charismatic leaders.

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