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Hub You - What Every Business Wants-More Sales-Less Taxes & Better Cash Flow
If you think hurdling the job interview had been tough, wait until it's time to give executive gifts. Selecting executive gifts can be a terrifying and time-consuming process, particularly because this is a time for confusion and self-doubt. What in the world can you buy for the boss who has everything? Or for the officemate whose cubicle is right next to yours? What do you give to that special client whose single real estate purchase helped you meet the downpayment for your new car?The most useful thing to remember in choosing executive gifts is to consider the personality of the recipient. Paperweights with humorous sayings, for example, won't meet much appreciation from that serious vegetarian who sits three cubicles to the right. Similarly, a bouquet of flowers will only meet blank looks from your dour, 58-year-old male boss who is always to busy he doesn't have time to smell his newly cleaned office, much more a bunch of poinsettias.The safest and the most reliable present are, thus, money clips. These are the perfect generic gifts for executives. After all, who does not need money clips? They are stylish, sophisticated, and useful. They are especially helpful for the executive who is keen on organization.Here are six reasons why money clips will be appreciated by any executive with a bulging wallet.1. Money clips are convenient. How many times have you seen bosses or co-workers fumbling as they try to fish out some bills from their bulky wallets? If you were given a dollar each time you see this happen, you'd have enough to buy an entire week's change of office attire. Money clips get your organized. All you need to do to make your cash slide in or out is to fold your bill and g
Sometimes your customer will tell you what’s going on in their life, such as a daughter’s birthday or graduation. It’s important to remember these special events. You probably are wondering why? Well let me tell you…….Remembering these dates can give you an opportunity to sell your product or service to your customer. You can offer them a discount or give an incentive on these dates. Your customer will be impressed for two reasons. You remember something about their life and you appreciate their business. This will keep your customer coming back and purchasing more products or services from you in the fut
After crossing a river, get as far away from its bank as possible and move on. When an invading force of the enemy is crossing a river, never engage it in the midst of the river itself. Rather, let half of its force cross the river first, then attack it so that you can gain the advantage. If you are eager to attack an invading enemy, never engage him at the point where he plans to cross a river. For a commanding view and to ensure better chances of survival against the enemy, occupy high grounds. Never move upstream to engage an enemy. These are the principles for deploying troops in marine battles. - Chapter Nine, Sun Zi Art of War Above are the principles when engaging enemies in marine battles. Let us look at how these principles can be applied to business.Business Application After crossing a river, get as far away from its bank as possible and move on. The reason why we need to get as far away from the bank after we cross the river is because we do not want to trap ourselves between the body of water and enemy’s troops. If we do, we cannot move forward or backward.In business, before you venture into overseas market, detailed planning is required, especially in the area of marketing. You have to quickly establish a ‘beachhead’ in the targeted market and try to capture as much market share as possible (analogous to getting away from the bank). If you are not able to capture enough, you might be forced out of business by competitors easily. When an invading force of the enemy is crossing a river, never engage it in the midst of the river itself. Rather, let half of its force cross the river first, then attack it so that you can gain the ad
I'll tell you what every business do want. CASH, CASH, CASH!!!! It doesn't matter if the business is doing well or struggling. They both have something in common. Each business wants or needs more money.
By reading this article you will learn how to increase sales, reduces taxes, and create a better cash flow year after year.
Increasing Sales
Increasing sales doesn’t have to be a hard task. If you understand the fundamentals, willing to listen and prepared to answer questions then you are on you way to success.
Every business owner knows their business can’t survive without sales. Wonder why this is a question that is always asked by my clients: “How can I increase sales?” You may find yourself as a business owner asking this question too.
Well like I tell my clients, understanding these three steps: Showing you’re an expert, seeing from your customer’s point of view and having an accountant. Is a great way to jumpstart immediate sales and keep your customers coming back.
Showing you’re an expert is easy if you know what you’re talking about. Expertise in a product or service persuades people to buy. Customers tend to purchase from businesses that have a good product or service. Customers purchase items from a person who can answer their questions, demonstrate and prove the product or service will actually benefit them and have knowledge of what their talking about.
Show your potential customers how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.
The better you understand your product or service from your customer’s point of view, the more you will sale. You can achieve this by knowing your customers. I write a list of words that describes my best customers, their likes and dislikes and the product or service they often purchase. This will give you an idea of what sales and what doesn’t. It will also give you an idea to innovate or improve old products or services.
Also identify why your customer is there in the first place. What is their problem and can you solve it. You have to make sure your customer will benefit from your product or service.
Be prepared to ask and answer questions. Sometimes your customer has an idea of what they need but don’t know why. It is your job to convince them the reason they need that product or service in their life. By asking them questions you can get a better understanding of their situation. Zero in on their specific problems so you can solve them easily. Focusing on this is the quickest way to a sale.
Listen to your customer. If your customer disagrees with your product or service or simply the way you’re doing business. Ask them why they feel this way and take notes. I called this learning from constructive criticism. Remember to keep this in mind but also remember not to eliminate everything your customer dislike or you will simply find yourself with nothing to sale. Learn to balance the two. Take the dislike and turn it into a like for the customer, but keep the other product or service if it was selling. By doing this you will generate a new way of doing business.
Also take your customer suggestions in consideration. It may be a reason your customer is suggesting this and truth of what they are stating. By considering it can improve business and it will also be a win-win situation. The customer gets what they want and you improve business. It’s also ok to dislike the suggestion, remember it’s only a suggestion.
Sometimes your customer will tell you what’s going on in their life, such as a daughter’s birthday or graduation. It’s important to remember these special events. You probably are wondering why? Well let me tell you…….Remembering these dates can give you an opportunity to sell your product or service to your customer. You can offer them a discount or give an incentive on these dates. Your customer will be impressed for two reasons. You remember something about their life and you appreciate their business. This will keep your customer coming back and purchasing more products or services from you in the futu
Recent marketing studies reveal that most marketing strategies directed toward women fail to live up to potential due to lack of appropriate market segmentation.Businesses that are the most successful and consistently reach women with targeted marketing efforts take advantage of the different ways in which women collect information and make consumer decisions. As a business owner you can capture the female buying power through specifically targeted marketing strategies toward women versus the traditional marketing strategy.A recent Vanguard study found women trust:• Female family members • Financial Institutions • NewspapersInteresting market facts:• Women perceive and behave differently to consumer marketing. Women are generally more demanding in making the initial purchase, however, once they make the decision they are more brand/product loyal. For a business this means selling to women yields greater retention rates, more repeat customers and better word-of-mouth advertising. For the advertiser it means marketing in a new way.• Women spend 14% more on electronics than men.• Women own 49% of American businesses operating in the U.S.• Women are the fastest growing group of business owners (2 times as many women, than men, are starting their own business.• Women purchase 74% of all NBA and NFL apparel.• Women, who are single bought 2 times as many homes as single men (57% of single women own their own home.)• Women make up 50% of computer sales.• Women purchase 65% of new cars and influence 80% of all car sales.• Women buy or influence 85% of consumer goods and se
Well like I tell my clients, understanding these three steps: Showing you’re an expert, seeing from your customer’s point of view and having an accountant. Is a great way to jumpstart immediate sales and keep your customers coming back.
Showing you’re an expert is easy if you know what you’re talking about. Expertise in a product or service persuades people to buy. Customers tend to purchase from businesses that have a good product or service. Customers purchase items from a person who can answer their questions, demonstrate and prove the product or service will actually benefit them and have knowledge of what their talking about.
Show your potential customers how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.
The better you understand your product or service from your customer’s point of view, the more you will sale. You can achieve this by knowing your customers. I write a list of words that describes my best customers, their likes and dislikes and the product or service they often purchase. This will give you an idea of what sales and what doesn’t. It will also give you an idea to innovate or improve old products or services.
Also identify why your customer is there in the first place. What is their problem and can you solve it. You have to make sure your customer will benefit from your product or service.
Be prepared to ask and answer questions. Sometimes your customer has an idea of what they need but don’t know why. It is your job to convince them the reason they need that product or service in their life. By asking them questions you can get a better understanding of their situation. Zero in on their specific problems so you can solve them easily. Focusing on this is the quickest way to a sale.
Listen to your customer. If your customer disagrees with your product or service or simply the way you’re doing business. Ask them why they feel this way and take notes. I called this learning from constructive criticism. Remember to keep this in mind but also remember not to eliminate everything your customer dislike or you will simply find yourself with nothing to sale. Learn to balance the two. Take the dislike and turn it into a like for the customer, but keep the other product or service if it was selling. By doing this you will generate a new way of doing business.
Also take your customer suggestions in consideration. It may be a reason your customer is suggesting this and truth of what they are stating. By considering it can improve business and it will also be a win-win situation. The customer gets what they want and you improve business. It’s also ok to dislike the suggestion, remember it’s only a suggestion.
Sometimes your customer will tell you what’s going on in their life, such as a daughter’s birthday or graduation. It’s important to remember these special events. You probably are wondering why? Well let me tell you…….Remembering these dates can give you an opportunity to sell your product or service to your customer. You can offer them a discount or give an incentive on these dates. Your customer will be impressed for two reasons. You remember something about their life and you appreciate their business. This will keep your customer coming back and purchasing more products or services from you in the fut
Rochester is a great place to have a home. If you are looking to buy a home or apartment, Rochester has several qualities that are important for a living situation. The city is in Olmsted County, Minnesota and has an estimated population of 97,191, making it Minnesota's third-largest city. It is best known as the home of the Mayo Clinic. It is good to know different things about the city you are interested in buying apartments for. One of the great things about this city is that Rochester was founded by George Head in 1854. Originally from Rochester, New York, Head had settled in Waukesha, Wisconsin before moving west to Minnesota. He named his new settlement after his New York hometown. In 1857 Rochester was named the Olmsted County seat. Rochester was a stagecoach stop for travelers who journeyed between Saint Paul, Minnesota, and Dubuque, Iowa. When the railroad came to town in the 1860s, it brought new residents and business opportunities.Although the weather is generally good, there have been natural disasters in the past. On August 21, 1883, a tornado demolished much of Rochester, leaving thirty-seven dead and several thousand wounded. There was no medical facility at the time, so Dr. William W. Mayo and his two sons worked together to care for the wounded. During that time, several donations were collected and the sisters of St. Francis, assisted by Dr. Mayo, opened a new facility named St. Mary’s Hospital in 1889. The Mayo practice grew immensely and today is one of the largest and most well respected medical facilities in the world. This is another good reason to have a residence in the area.Another asset to the city is that Rochester has all different forms of transportation, thus mak
The better you understand your product or service from your customer’s point of view, the more you will sale. You can achieve this by knowing your customers. I write a list of words that describes my best customers, their likes and dislikes and the product or service they often purchase. This will give you an idea of what sales and what doesn’t. It will also give you an idea to innovate or improve old products or services.
Also identify why your customer is there in the first place. What is their problem and can you solve it. You have to make sure your customer will benefit from your product or service.
Be prepared to ask and answer questions. Sometimes your customer has an idea of what they need but don’t know why. It is your job to convince them the reason they need that product or service in their life. By asking them questions you can get a better understanding of their situation. Zero in on their specific problems so you can solve them easily. Focusing on this is the quickest way to a sale.
Listen to your customer. If your customer disagrees with your product or service or simply the way you’re doing business. Ask them why they feel this way and take notes. I called this learning from constructive criticism. Remember to keep this in mind but also remember not to eliminate everything your customer dislike or you will simply find yourself with nothing to sale. Learn to balance the two. Take the dislike and turn it into a like for the customer, but keep the other product or service if it was selling. By doing this you will generate a new way of doing business.
Also take your customer suggestions in consideration. It may be a reason your customer is suggesting this and truth of what they are stating. By considering it can improve business and it will also be a win-win situation. The customer gets what they want and you improve business. It’s also ok to dislike the suggestion, remember it’s only a suggestion.
Sometimes your customer will tell you what’s going on in their life, such as a daughter’s birthday or graduation. It’s important to remember these special events. You probably are wondering why? Well let me tell you…….Remembering these dates can give you an opportunity to sell your product or service to your customer. You can offer them a discount or give an incentive on these dates. Your customer will be impressed for two reasons. You remember something about their life and you appreciate their business. This will keep your customer coming back and purchasing more products or services from you in the fut
Of all the home businesses out there, window cleaning businesses may be one of the best kept secrets around. Most people think of window cleaning as a low paying, low potential, grunt work job, and therefore they never give it a closer look. But, in reality window cleaning is a highly profitable, low overhead, easy to start and run business.Let’s take a look at what makes window cleaning such a great business to start:-Low Startup Cost – You can literally get your business up and running for $100.00 or less.-Low Overhead – For many window cleaners the only expenses they have are gas, and replacement cleaning supplies. The only other expense you may have is liability insurance. Insurance is not required, but is nice to have. Insurance for window cleaners runs $400 to $800 per year.-Extremely Profitable – Window cleaners average between $40 to $100 dollars per hour depending upon the job and the speed of the window cleaner. It is very easy for a one or two person window cleaning operation to bring in $60,000 to $100,000 per year.-High Demand for Services – Peoples lives continue to become more busy and hectic on a daily basis, and they just don’t have time to clean their own windows, therefore they pay to have them cleaned, even people who do have time to clean their own windows often would rather pay to have them professionally cleaned. 1 in 3 houses in the US have their windows cleaned at least once a year-Unlimited Growth Potential – The population is booming, new homes and businesses are being built by the thousands, and so instead of your market becoming saturated, it is instead growing larger each and every year.-Easy Work – Cleaning windows is very easy to do;
Listen to your customer. If your customer disagrees with your product or service or simply the way you’re doing business. Ask them why they feel this way and take notes. I called this learning from constructive criticism. Remember to keep this in mind but also remember not to eliminate everything your customer dislike or you will simply find yourself with nothing to sale. Learn to balance the two. Take the dislike and turn it into a like for the customer, but keep the other product or service if it was selling. By doing this you will generate a new way of doing business.
Also take your customer suggestions in consideration. It may be a reason your customer is suggesting this and truth of what they are stating. By considering it can improve business and it will also be a win-win situation. The customer gets what they want and you improve business. It’s also ok to dislike the suggestion, remember it’s only a suggestion.
Sometimes your customer will tell you what’s going on in their life, such as a daughter’s birthday or graduation. It’s important to remember these special events. You probably are wondering why? Well let me tell you…….Remembering these dates can give you an opportunity to sell your product or service to your customer. You can offer them a discount or give an incentive on these dates. Your customer will be impressed for two reasons. You remember something about their life and you appreciate their business. This will keep your customer coming back and purchasing more products or services from you in the fut
An important object to keep in mind about ZIP code finder is that they change over time. In some cases these change can be quite amazing, but more frequently they are small and subtle. When a ZIP code changes its definition it does not change its name like a census zone. The ZIP code that was called '63301' in St. Charles County, Mo in 1985 has since been broken into first two and now three ZIP codes. These new codes were not called 63301.01, 63301.02 and 63301.03; they were called 63301, 63303 and 63304. So what is referred to as 63301 today represent about a third of the area that it referred to in 1985.The new code 63303 did not exist 12 years ago and it has already changed its definition so that it now represents about partially of the area it included when it was to begin with created. What this means, of course, is that ZIP codes are really terrible units for doing any kind of time-series analysis unless you have some way of keeping track of all the changes over time. Otherwise, you may wind up concluding that there has been a dramatic downward trend in the population of 63301 since 1980, when in fact just the opposite is true.What the world really needs to deal with ZIP code natural features properly is a large geographic equivalence organizer linking ZIP code finder to other relevant geographies with a time aspect. Instead, what we have is such an equivalence file that relates ZIP codes to geographic entities primarily used for taking the 1990 census. This file uses ZIP codes as they were defined around July of 1991. What we are referring to here is the ZIP CODE FINDER DATABASE and the corresponding Brain tech web application for programming script which we'll be discussion about in more detai
Sometimes your customer will tell you what’s going on in their life, such as a daughter’s birthday or graduation. It’s important to remember these special events. You probably are wondering why? Well let me tell you…….Remembering these dates can give you an opportunity to sell your product or service to your customer. You can offer them a discount or give an incentive on these dates. Your customer will be impressed for two reasons. You remember something about their life and you appreciate their business. This will keep your customer coming back and purchasing more products or services from you in the future. It’s ok to write these dates down so you will remember. This technique only works if you communicate with your customers. Remember communication is the key. Keep in touch by mail, phone or simply state,” I know your daughter’s birthday is coming up and I know she will enjoy………………. (state a product or service you sale) the next time they walk into you store to purchase an item. Only state this if it’s close to the date. This works every time.
It’s also a good idea to remember back when you were a customer. What did you like or dislike about that certain business? What frustrated you? Was the business giving you a good deal? By answering these questions can give you a better opportunity to satisfy your customer because you were once in their shoes.
Having an accountant is essential to every successful business. Accountants have the knowledge and training to help you build a successful business. You may think you don’t need an accountant but, you are so wrong. Accounting is the key to every successful business. Accountants keep accurate financial statements and keep track of all your business transactions. So they know when your business is doing great and they know when something is wrong. You made say oh no……. I don’t need an accountant because I have accounting software which keeps my books. You may have accounting software which keeps your books, but your accounting software can’t give you feedback. Your accounting system can’t help you when you need to increase sales or help when you run into financial problems. Because your accounting system can’t speak and lacks the training, it’s only designed to keep your books. The software only knows the information you just entered. It knows just as much as you know. If you hire an accountant to keep your books, your accountant can offer information and knowledge to increase sales. Because a good accountant is trained and can come up with creative and innovated ideas to help you increase sales. Think about it an accountant is writing this article. An accountant not only helps you with increasing sales, they can also help you reduce taxes. Can your accounting software do that?
Reduce Taxes
Reducing taxes is a topic every business deals with. Every business wants to pay the least amount of taxes possible legally. The key to reducing taxes is simply knowledge. Knowing your deductions, what you can deduct and what you can’t. The more deductions you have the better chance you will have in reducing taxes.
As business owners we lack the training and knowledge on taxes. So once again it’s important to have a good accountant for you to ask them questions, especially an accountant who is trained in taxes. They are trained and they know tips that will reduce your taxes significantly.
Accountants know what you can do to slash your business taxes without doing anything illegal or complicated. They know how to turn taxable income into tax-free income, without any fear of an IRS audit.
Last year I help one of my clients save $4800 on their taxes. Because as an accountant I know and take advantage of the legal loopholes that are there for you to use. Most business owners are unaware they can even use them. As a business owner you don’t suppose to know everything about taxes, you suppose to know how to run your business. So let the accountant do his/her job.
Tax laws can often be difficult to understand. How can you be expected to run your
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