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  • Hub You - Career Success Through Healthy Interactions

    How Crappy Ads Kill Your Business
    Some folks say that all news is good news and therefore you would assume that these same folks think that all advertising even crappy advertising is better than no advertising. Well those are both mistakes when it comes to building brands, communicating with customers or driving targeted sales to your company. Crappy advertising hurts your business and it can even kill many years of hard fought brand name.So how can crappy advertising kill your business? Well, it can confuse your customer and therefore hurt future sales that would have eventually come your way. Crappy advertising that is cluttered is also confusing and complicates the choices of consumers. It is much better to have a simple advertisement with a simple message to the customer, than to confuse the customer with complicated choices and irrelevant information.<
    tion one boy in particular was a true nemesis. She disciplined and ridiculed him continuously during each of the hours I observed. After the art teacher left, the child magically transformed back into the angel the kindergarten teacher expected. It was amazing to watch this transmutation before, during and after the art teacher's appearance on both days I was there.

    The only change that had occurred was the teacher's expectation of what she would find. This is often referred to as the Pygmalion Effect, named after

    Finding Weakness in the Competitor Strength
    “The most perfectly designed package in use.”Above statement was made by Raymond Loewy on the six and half ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt that the coke bottle was there greatest strength. They used that in every add and even trade marked it.But every strength has inherent weakness Guerrilla marketer know that.It was mix of Economic situation and shrewd use of Guerilla tactics in early thirties, which help the minnows of cola war raise their head above the water line. In the great depression, cash was scantly available.Pepsi cola’s key marketing approach was the 12- ounce bottle that would sell for same niche that would buy only six and half ounce of coca-cola.It was a brilliant strategy executed in a spectacular way it hit the mark, especially with the you
    Have you ever noticed that for some colleagues and bosses you'll move mountains while for others, you can't seem to do anything right? What's going on here? Is it just you or is there a larger issue at work?

    Recently a friend and I were discussing an incident where she lost her "stop-gap" job as a sales clerk at a bookstore. She's a professional woman who had been supplementing her free-lance writing income with several days a week at this local branch of a national chain. In spite of the fact that she thought she was doing a good job, every time she turned around the owner was riding her for some transgression. First she was blamed for someone else's computer errors. Then rather than being praised for helping a customer grow a small order of books found in the store into a large order including additional books she ordered at my friend's suggestion, the owner saw this as a mistake. Stick to what we have on hand and don't raise expectations was the reprimand.

    My friend thought she was crazy, but every time she stepped into the bookstore she found herself losing confidence and was poised to make mistakes she'd never make in any other setting. Was she losing her edge she wondered?

    I saw this incident as clear as light as a great example of diminished expectations and the halo effect (taking one person's perspective and generalizing to everyone's). The operative principle at work is -- other people's thoughts about us can impact our performance -- especially those in authority!

    Remembering an incident dating back 15 years when my son was in kindergarten, I shared it with my friend to substantiate my position. During a two day period when I observed his class, I noticed how his teacher treated each child with respect, admiration and a belief they could do anything she challenged them to do -- no matter how timid they might be. With this attitude, she was able to bring forth capabilities from everyone in the class. Yet, each day the traveling art teacher entering the very same room displayed a different viewpoint about many of the students. In her estimation one boy in particular was a true nemesis. She disciplined and ridiculed him continuously during each of the hours I observed. After the art teacher left, the child magically transformed back into the angel the kindergarten teacher expected. It was amazing to watch this transmutation before, during and after the art teacher's appearance on both days I was there.

    The only change that had occurred was the teacher's expectation of what she would find. This is often referred to as the Pygmalion Effect, named after G

    T.G.I.M. - Thank God It's Monday
    Start strong on Monday if you want better sales results at the end of the week on Friday. Here are 11 practical sales tips:1. Set your alarm clock for 30 minutes earlier every Monday morning. It's a great way to start a week of selling.2. Back your car into your garage every Sunday night. You'll begin every Monday morning headed in the right direction.3. Begin the new week with a written priority to do list (Your six-pack). Focus on getting the most important things done first - like prospecting for new business.4. Set (in writing) defined objectives for every sales call - every sales call. Your customers can tell when your winging it.5. Attempt to obtain at least one customer commitment for every sales call. You're more likely to do this on Tuesday if you begin doing it on Monday.6. Ma
    was doing a good job, every time she turned around the owner was riding her for some transgression. First she was blamed for someone else's computer errors. Then rather than being praised for helping a customer grow a small order of books found in the store into a large order including additional books she ordered at my friend's suggestion, the owner saw this as a mistake. Stick to what we have on hand and don't raise expectations was the reprimand.

    My friend thought she was crazy, but every time she stepped into the bookstore she found herself losing confidence and was poised to make mistakes she'd never make in any other setting. Was she losing her edge she wondered?

    I saw this incident as clear as light as a great example of diminished expectations and the halo effect (taking one person's perspective and generalizing to everyone's). The operative principle at work is -- other people's thoughts about us can impact our performance -- especially those in authority!

    Remembering an incident dating back 15 years when my son was in kindergarten, I shared it with my friend to substantiate my position. During a two day period when I observed his class, I noticed how his teacher treated each child with respect, admiration and a belief they could do anything she challenged them to do -- no matter how timid they might be. With this attitude, she was able to bring forth capabilities from everyone in the class. Yet, each day the traveling art teacher entering the very same room displayed a different viewpoint about many of the students. In her estimation one boy in particular was a true nemesis. She disciplined and ridiculed him continuously during each of the hours I observed. After the art teacher left, the child magically transformed back into the angel the kindergarten teacher expected. It was amazing to watch this transmutation before, during and after the art teacher's appearance on both days I was there.

    The only change that had occurred was the teacher's expectation of what she would find. This is often referred to as the Pygmalion Effect, named after

    Asset And Sales Finance Can Aid Business Development
    When it comes to setting up a new business, it can be difficult to come to terms with business terminology - especially if the process of setting up and running a company is completely alien to you. For instance, speaking to your bank about asset and sales finance may be a daunting notion in itself; but when you consider the possibility of getting tangled up in the jargon - and perhaps even losing credibility with your bank - the experience seems even more intimidating. However, if you keep your wits about you and make sure that you're up to date on the latest financial terms, your bank's asset and finance solutions are sure to benefit your business. Make sure you begin with the basics: for starters, familiarize yourself with what asset and sales finance is. Essentially, asset and sales finance is a service through which b
    bookstore she found herself losing confidence and was poised to make mistakes she'd never make in any other setting. Was she losing her edge she wondered?

    I saw this incident as clear as light as a great example of diminished expectations and the halo effect (taking one person's perspective and generalizing to everyone's). The operative principle at work is -- other people's thoughts about us can impact our performance -- especially those in authority!

    Remembering an incident dating back 15 years when my son was in kindergarten, I shared it with my friend to substantiate my position. During a two day period when I observed his class, I noticed how his teacher treated each child with respect, admiration and a belief they could do anything she challenged them to do -- no matter how timid they might be. With this attitude, she was able to bring forth capabilities from everyone in the class. Yet, each day the traveling art teacher entering the very same room displayed a different viewpoint about many of the students. In her estimation one boy in particular was a true nemesis. She disciplined and ridiculed him continuously during each of the hours I observed. After the art teacher left, the child magically transformed back into the angel the kindergarten teacher expected. It was amazing to watch this transmutation before, during and after the art teacher's appearance on both days I was there.

    The only change that had occurred was the teacher's expectation of what she would find. This is often referred to as the Pygmalion Effect, named after

    5 Ways To Permanently Avoid Your Biggest Business Income Killer!
    You are excited, it's a new business day! You glance at your business plan on the pin board in front of you. A shiver of excitement races up your spine as you think of your business potential. Just 8 hours a day on this plan will mean a better life for you and your family, all within 2 years. Then the phone rings…It's a customer! They are enquiring about that widget they bought from you yesterday.Will it do x and y?So you explain that it will do x and y. And because you are focused on providing the ultimate customer service, you talk them through the steps on the phone. After all you need to go the extra mile, don't you?You hang up and think "Another satisfied customer, but I wished they had read the owners manual before calling me!" You glance at your watch, then look at your diary and realize you are an
    as in kindergarten, I shared it with my friend to substantiate my position. During a two day period when I observed his class, I noticed how his teacher treated each child with respect, admiration and a belief they could do anything she challenged them to do -- no matter how timid they might be. With this attitude, she was able to bring forth capabilities from everyone in the class. Yet, each day the traveling art teacher entering the very same room displayed a different viewpoint about many of the students. In her estimation one boy in particular was a true nemesis. She disciplined and ridiculed him continuously during each of the hours I observed. After the art teacher left, the child magically transformed back into the angel the kindergarten teacher expected. It was amazing to watch this transmutation before, during and after the art teacher's appearance on both days I was there.

    The only change that had occurred was the teacher's expectation of what she would find. This is often referred to as the Pygmalion Effect, named after

    Imprinted Advertising Specialties
    An Advertising Specialty imprinted with a promotional message is known as Imprinted Advertising Specialty. The usage of Advertising Specialties is extremely popular in the corporate world as gifts for their clients and employees as well as other high-profile people. These Imprinted Specialties are also regarded as promotional products, giveaways and ad-incentives. These specialties are a popular product even amongst non-profit organizations like schools, clubs etc.The Imprinted Advertising Specialties also act as a great way to improve your marketing and public relations among consumers, businesses, volunteers, benefactors, employees, communities, etc. The Imprinted Advertising Specialty is used for developing business contacts or thanking existing customers for their patronage. The idea behind giving people an Imprinted Adver
    tion one boy in particular was a true nemesis. She disciplined and ridiculed him continuously during each of the hours I observed. After the art teacher left, the child magically transformed back into the angel the kindergarten teacher expected. It was amazing to watch this transmutation before, during and after the art teacher's appearance on both days I was there.

    The only change that had occurred was the teacher's expectation of what she would find. This is often referred to as the Pygmalion Effect, named after George Bernard Shaw's play, Pymalion. This was popularized in the '60's in the musical film adaptation My Fair Lady when Rex Harrison transformed Audrey Hepburn, a Cockney-speaking woman into an aristocrat. He was able to work miracles with her in a short time because he believed in her. The theory is we rise (or fall) to someone else's expectation of us.

    In the work world this issue carries profound implications --whom we work for and with and their opinions of our abilities, skills and overall capacities can profoundly affect our productivity and output.

    Here's an example. A company recently conducted a 360-assessment process with each member of the management team as preliminary to a company-wide retreat. Even though many of the people who participated in the process had worked side-by-side for many years, this was one of the first times they were offered any direct feedback on their performance by colleagues and bosses because this small, entrepreneurial organization had never adopted any formal performance review process. This was the first attempt of its kind to begin to put some issues on the table, prior to the retreat.

    Questions in the assessment ranged from "What I have liked about working with you" to "What gets in my way of working as effectively as I could with you." All responses were anonymous.

    One person, we'll call Janet, observed that many people who completed her survey praised her for her time management skills, creativity and initiative. Yet someone (and she had her idea of who this might be) remarked that she needed to improve her ability to be proactive. If she had her suspicions right, this person was a key member of the management team and had a lot of influence on the direction of the organization and her place in it. As Janet reviewed in her mind the interactions she'd had with this person over the last several months, she recognized times when this person had either directly or indirectly told her to be more proactive.

    Yet try as she may, within his sphere of influence she found herself tongue-tied and less effective tha

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