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    Advertising That Annoys: The Real Story
    Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it’s whether the advertisement is effective in selling.Often, people who are irritated by certain campaigns don't fall within the intended target market. In 2000 Budweiser ran its ''Whassup?!'' campaign. Ad Track reported these commercials scored best with 18- to 24-year-olds; 52% of the survey participants said they liked them ''a lot''
    .

    When you put all this information above together into one powerful advertisement you're on a winner. Great people are always out there in the market place, but they aren't usually unemployed. They're already working for someone feeling unappreciated or wanting a change or challenge.

    Your ad has to make your business "attractive" to work for. If you don't make your business attractive you don't even get the phone calls from these great people.

    Learning copywriting is where good recruitment begins. Understanding people's 6 emotional needs Tony Robbins explains and incorporating them into the ad is powerful as well. You'll have to read his book to find out more about these.

    I could explain how to sort through 50 applicants who might call in a powerful interview process that only takes 2 hours, but that's something else that takes too much space here right now. Be creative though and test people's attitude with your interview as seeing if they want to respond in a positive way to a new concept is a

    Business Coaching Delivers Improved Performance and Has the Numbers to Prove It
    Business coaching is all about improving performance in real time. Unlike the traditional training and development in business, coaching is a proven strategy to increase business results. No wonder this exploding industry has estimated annual expenditures over $1 billion.Here are some of the few numbers (Source: Manchester Survey): 570% return on investment for 100 coached professionals 53% productivity improvement 48% quality improvement 77% work relationships A 2001 survey conducted by Metrix Global in 2001 supports these numbers. This survey indicated that coaching generated a 529% return on investment.These
    The more you know about people the easier it gets to run a small business. This statement is so true, yet I don't know many business owners that use this power principle.

    Are you working long hours? Do you have few holidays? Would you like to grow your business, but you already work many hours and don't want to work any harder? This article is for you!

    When it comes to recruitment there are 3 key points to understand. Business owners fail to understand these 3 points and wonder why they hired a person who doesn't do what they want them to do. Or, they work really hard for the first few days or week then their performance wains over time.

    So let's look at the 3 points.

    First, most people hire on experience instead of attitude. That's the first mistake business owners make. Instead, a better aspect to hire on is ATTITUDE.

    The next aspect you need to hire people on is their personality type. Lastly you need to hire people on experience. Experience is a very poor third.

    Let me go over each of these points to explain why this is all so true.

    When you hire on attitude you're looking for the following traits in a person... willingness to learn, willingness to change habits, someone who is open minded, someone who is keen, positive in response to new ideas, willing to take on responsibility, has a good emotional state of mind nearly all of the time and someone who doesn't complain or criticize others.

    What I have described are very powerful traits in a person. If someone has these traits they will be a very fast learner. They will have good self esteem and take pride in themselves and their work.

    People are a mirror and if they like themselves and take pride in themselves they will with their work.

    Unfortunately people write ads for recruitment that looks like they are recruiting for the army! They ask for qualifications, state areas of experience and hardly mention attitude at all. And the more you emphasise experience and qualifications the more you state you don't want attitude.

    I've found the break even time of hiring an experienced person to one who has little experience with a fantastic attitude is about 4-6 weeks. In other words the new person with great attitude learns very quickly and keeps on performing better over time. While the experienced person's performance reduces over time due to any number of reasons.

    Experienced people have their own way of doing things, their own habits and often can feel like they know as much you. And when that happens you often become dependent on them and that's when the trouble begins.

    The advertisement must be carefully considered with little mention of experience. If you must hire a qualified person then state it in the ad, but then write other attitude type wording in the ad.

    You can teach a person anything, fast if they have a great attitude, but you can't teach someone to have a great attitude.

    The second aspect of recruitment is personality type. This is a huge subject, which I can't do justice here, but let me say 2460 years ago Hippocrates identified 4 types of personality so this isn't new! The 4 personality types are now known as DISC profiles.

    DISC profiling gives incredible insight into matching roles in a business to personality type. Sales needs a very different personality type to production. DISC profiles give you incredible insight into a person's natural strengths and weaknesses in a work environment. Everyone has both.

    When you write your recruitment ad with the descriptive aspects of the DISC profile you want based on the role in your business you then attract the person you are looking for.

    This is a science and very few people understand DISC profiles, yet alone how to match them to a role in a business. If you find it hard to trust people or rely on them, study DISC profiles.

    Knowing people's DISC profiles is the most powerful management tool there is! Each profile needs to be managed completely differently. You'll manage them based on your own profile, which is great if they’re the same profile as you.

    When you put all this information above together into one powerful advertisement you're on a winner. Great people are always out there in the market place, but they aren't usually unemployed. They're already working for someone feeling unappreciated or wanting a change or challenge.

    Your ad has to make your business "attractive" to work for. If you don't make your business attractive you don't even get the phone calls from these great people.

    Learning copywriting is where good recruitment begins. Understanding people's 6 emotional needs Tony Robbins explains and incorporating them into the ad is powerful as well. You'll have to read his book to find out more about these.

    I could explain how to sort through 50 applicants who might call in a powerful interview process that only takes 2 hours, but that's something else that takes too much space here right now. Be creative though and test people's attitude with your interview as seeing if they want to respond in a positive way to a new concept is a g

    Business Owner's Manifesto: Must Do's
    A GOOD INVESTMENT – I am the Leader of this business and am responsible to see that the business is treated and evaluated on the same basis as any business investment I might make, both in terms of time and money invested. I may have paid managers and staff to perform some or even all of the day-to-day tasks, but ensuring an adequate return on investment (blood, sweat and money) is my responsibility and my responsibility alone.ACHIEVING SECURITY/ROI – I recognize that there are two components of an adequate return: First, time invested must be compensated through salary, benefits and perks; AND, money invested must be guaranteed a fair rate of return plus a premium for the level of
    of these points to explain why this is all so true.

    When you hire on attitude you're looking for the following traits in a person... willingness to learn, willingness to change habits, someone who is open minded, someone who is keen, positive in response to new ideas, willing to take on responsibility, has a good emotional state of mind nearly all of the time and someone who doesn't complain or criticize others.

    What I have described are very powerful traits in a person. If someone has these traits they will be a very fast learner. They will have good self esteem and take pride in themselves and their work.

    People are a mirror and if they like themselves and take pride in themselves they will with their work.

    Unfortunately people write ads for recruitment that looks like they are recruiting for the army! They ask for qualifications, state areas of experience and hardly mention attitude at all. And the more you emphasise experience and qualifications the more you state you don't want attitude.

    I've found the break even time of hiring an experienced person to one who has little experience with a fantastic attitude is about 4-6 weeks. In other words the new person with great attitude learns very quickly and keeps on performing better over time. While the experienced person's performance reduces over time due to any number of reasons.

    Experienced people have their own way of doing things, their own habits and often can feel like they know as much you. And when that happens you often become dependent on them and that's when the trouble begins.

    The advertisement must be carefully considered with little mention of experience. If you must hire a qualified person then state it in the ad, but then write other attitude type wording in the ad.

    You can teach a person anything, fast if they have a great attitude, but you can't teach someone to have a great attitude.

    The second aspect of recruitment is personality type. This is a huge subject, which I can't do justice here, but let me say 2460 years ago Hippocrates identified 4 types of personality so this isn't new! The 4 personality types are now known as DISC profiles.

    DISC profiling gives incredible insight into matching roles in a business to personality type. Sales needs a very different personality type to production. DISC profiles give you incredible insight into a person's natural strengths and weaknesses in a work environment. Everyone has both.

    When you write your recruitment ad with the descriptive aspects of the DISC profile you want based on the role in your business you then attract the person you are looking for.

    This is a science and very few people understand DISC profiles, yet alone how to match them to a role in a business. If you find it hard to trust people or rely on them, study DISC profiles.

    Knowing people's DISC profiles is the most powerful management tool there is! Each profile needs to be managed completely differently. You'll manage them based on your own profile, which is great if they’re the same profile as you.

    When you put all this information above together into one powerful advertisement you're on a winner. Great people are always out there in the market place, but they aren't usually unemployed. They're already working for someone feeling unappreciated or wanting a change or challenge.

    Your ad has to make your business "attractive" to work for. If you don't make your business attractive you don't even get the phone calls from these great people.

    Learning copywriting is where good recruitment begins. Understanding people's 6 emotional needs Tony Robbins explains and incorporating them into the ad is powerful as well. You'll have to read his book to find out more about these.

    I could explain how to sort through 50 applicants who might call in a powerful interview process that only takes 2 hours, but that's something else that takes too much space here right now. Be creative though and test people's attitude with your interview as seeing if they want to respond in a positive way to a new concept is a

    Pharmacy Technician Salary
    Pharmacy technicians are persons who look after the needs of the patients who bring the prescription or to the prescription sent electronically. Pharmacy technician career is a fairly rewarding one and experienced people earn handsome salary in this profession. The salary of pharmacy technicians is determined on a per-hour basis. It generally falls under $10-$18 per hour.Pharmacy technicians can earn properly only if they are licensed technicians. This certificate proves that the technicians are capable of handling independently, as they learn all the skills required to be a pharmacy technician. They have to undergo recertification every two years. During the period of recertificati
    p>I've found the break even time of hiring an experienced person to one who has little experience with a fantastic attitude is about 4-6 weeks. In other words the new person with great attitude learns very quickly and keeps on performing better over time. While the experienced person's performance reduces over time due to any number of reasons.

    Experienced people have their own way of doing things, their own habits and often can feel like they know as much you. And when that happens you often become dependent on them and that's when the trouble begins.

    The advertisement must be carefully considered with little mention of experience. If you must hire a qualified person then state it in the ad, but then write other attitude type wording in the ad.

    You can teach a person anything, fast if they have a great attitude, but you can't teach someone to have a great attitude.

    The second aspect of recruitment is personality type. This is a huge subject, which I can't do justice here, but let me say 2460 years ago Hippocrates identified 4 types of personality so this isn't new! The 4 personality types are now known as DISC profiles.

    DISC profiling gives incredible insight into matching roles in a business to personality type. Sales needs a very different personality type to production. DISC profiles give you incredible insight into a person's natural strengths and weaknesses in a work environment. Everyone has both.

    When you write your recruitment ad with the descriptive aspects of the DISC profile you want based on the role in your business you then attract the person you are looking for.

    This is a science and very few people understand DISC profiles, yet alone how to match them to a role in a business. If you find it hard to trust people or rely on them, study DISC profiles.

    Knowing people's DISC profiles is the most powerful management tool there is! Each profile needs to be managed completely differently. You'll manage them based on your own profile, which is great if they’re the same profile as you.

    When you put all this information above together into one powerful advertisement you're on a winner. Great people are always out there in the market place, but they aren't usually unemployed. They're already working for someone feeling unappreciated or wanting a change or challenge.

    Your ad has to make your business "attractive" to work for. If you don't make your business attractive you don't even get the phone calls from these great people.

    Learning copywriting is where good recruitment begins. Understanding people's 6 emotional needs Tony Robbins explains and incorporating them into the ad is powerful as well. You'll have to read his book to find out more about these.

    I could explain how to sort through 50 applicants who might call in a powerful interview process that only takes 2 hours, but that's something else that takes too much space here right now. Be creative though and test people's attitude with your interview as seeing if they want to respond in a positive way to a new concept is a

    Be Imaginative
    What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the physical sciences to create or understand an ad.And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh.Are Volkswagens flawed pieces of junk? No, but an ad with the headline “Lemon” gets your attention, doesn’t it? It makes you want to read the story, which goes on to explain how the particular car shown in the ad would never be driven because VW cares so muc
    ago Hippocrates identified 4 types of personality so this isn't new! The 4 personality types are now known as DISC profiles.

    DISC profiling gives incredible insight into matching roles in a business to personality type. Sales needs a very different personality type to production. DISC profiles give you incredible insight into a person's natural strengths and weaknesses in a work environment. Everyone has both.

    When you write your recruitment ad with the descriptive aspects of the DISC profile you want based on the role in your business you then attract the person you are looking for.

    This is a science and very few people understand DISC profiles, yet alone how to match them to a role in a business. If you find it hard to trust people or rely on them, study DISC profiles.

    Knowing people's DISC profiles is the most powerful management tool there is! Each profile needs to be managed completely differently. You'll manage them based on your own profile, which is great if they’re the same profile as you.

    When you put all this information above together into one powerful advertisement you're on a winner. Great people are always out there in the market place, but they aren't usually unemployed. They're already working for someone feeling unappreciated or wanting a change or challenge.

    Your ad has to make your business "attractive" to work for. If you don't make your business attractive you don't even get the phone calls from these great people.

    Learning copywriting is where good recruitment begins. Understanding people's 6 emotional needs Tony Robbins explains and incorporating them into the ad is powerful as well. You'll have to read his book to find out more about these.

    I could explain how to sort through 50 applicants who might call in a powerful interview process that only takes 2 hours, but that's something else that takes too much space here right now. Be creative though and test people's attitude with your interview as seeing if they want to respond in a positive way to a new concept is a

    Goal-Setting Tips for Achieving Success in Your Cleaning Business
    Why is it some owners of cleaning companies build successful businesses, while others fail? Do they work harder? Are they smarter? Are they really well-connected? No, not usually...Listed below are some of the things successful cleaning business owners do to ensure their business is successful. And don't worry... these are things we can all do. It's simply a matter of determination and follow-through when setting your business goals.1. It's important to write down your goals and put them in a place where you can always see them, read them, and reaffirm your desire to achieve them.2. Make goals that are realistic and achievable. If you decide to start a cleaning busines
    .

    When you put all this information above together into one powerful advertisement you're on a winner. Great people are always out there in the market place, but they aren't usually unemployed. They're already working for someone feeling unappreciated or wanting a change or challenge.

    Your ad has to make your business "attractive" to work for. If you don't make your business attractive you don't even get the phone calls from these great people.

    Learning copywriting is where good recruitment begins. Understanding people's 6 emotional needs Tony Robbins explains and incorporating them into the ad is powerful as well. You'll have to read his book to find out more about these.

    I could explain how to sort through 50 applicants who might call in a powerful interview process that only takes 2 hours, but that's something else that takes too much space here right now. Be creative though and test people's attitude with your interview as seeing if they want to respond in a positive way to a new concept is a great tool to test their attitude.

    Remember, its attitude first, personality (DISC profile) second and experience third. That's the most powerful 3 step formula in the world for recruiting fantastic people you can trust and rely on!

    How do you know you've hired a person with a great attitude? If you still say the person is great 6 months after you've hired them, you've hired a great person!

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