Hub You - Business

What's In Your Launch Box?
Don't think branding. Think brand power.As a small business entrepreneur, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colors and designs and not enough given to achieving brand power. Visibility and repetition are the keys to success and can even overcome average designs. When you are imagining what your logo should look like, don't stop there--imagine where it will go. Imagine the knowledgeable and helpful staff behind it. Now you are thinking brand power.The LogoIdeally you want your logo to represent the reason why you are in business in the first place. Read your mission statement of how you intend to win in business, then look at your logo. Ask yourself, "does this design represent our company's beliefs and the services we will provide?"Invest, but don't over spend on the logo. One could argue that visibility is more important than looks if yo

our field. Find out the guidelines for submitting content.

* Write short article to get started then expand. Letters to the editor are also good to submit. You can showcase yourself as an expert. TIP: Don’t expect to get paid at least initially.

5. Volunteer For a High Profile Assignment.
When issues are in the news, it is time to be on that task force. Say Yes! Yes, I can. Yes, I can do that. Accept new project requests if they are related to your area of expertise. TIP: Don't volunteer for issues that are controversial. You want your image to be positive not negative

6. Accept a Leadership Role In An Association.
Professional organizations are the first place many recruiters call when looking for qualified candidate. If you are an officer, the association will be more likely to give them your name.

* Be involved in

Health and Safety Advice for Contract Cleaners - Second Part
In Part 1 of this article we looked at how your employees could be brought to a level of good understanding of the hazards and how to overcome them. Part 2 looks at other aspects of your role as an employer in meeting the necessary requirements connected with your ‘duty of care'.Are you supervising your employees enough? This is not simply a matter of showing your face every so often, but ensuring that you meet with them regularly to discuss any issues that may be occurring concerning their work. Often, when Cleaning Companies staff out jobs, it is the cleaners themselves who know more about what is going on in the contracts than the managers themselves. Employees should be encouraged to come to you with any problems they may be having with any of the techniques, equipment, language, or the client. It may be that after discussions with your cleaning staff you decide to review these aspects of the contract, or it may be that everything is running smoothly and no action is required. Either way, the opin

You are in a panic. You need a job fast and recruiters won't return your call. You don't have anything on the back burner because you thought you could just call the recruiter and get set up. After all everyone knows a recruiter or two. Well, times have changed. Recruiters hold the cards now. So how can you prevent this from happening to you? How can you achieve the star status necessary to ensure that recruiters are calling you before you need them to?

First, it's important to understand the recruiter mindset. A recruiter makes money through placements. Translation - they make their living by placing you in the highest paid position possible - the higher the level of the placement, the higher the fee.Ergo, the more marketable you are, the more recruiters want to work with you.It's a numbers game. A successful recruiter spends time with the most marketable resources first. The key is to make you the most marketable resource.

Want to make this happen? The process itself is easy, however, it requires planning and consistency in order to implement a solid and productive marketing plan. The more of the following action items you apply the more high profile you become.

Get a Recruiter Hunting YOU. 12 Action Items -Surefire ways to get in the spotlight and have the recruiter "dialing for dollars" to get to you!!

1. Become A Speaker Or Present A Workshop.
Learn to become a public speaker or develop an industry workshop in your field of expertise. Recruiter's peruse industry conferences and program schedules for the names of experts in a given field.

* Start small by speaking at local activities as. As your confidence grows take on engagements at industry functions. Everyone has to start somewhere.

*Gain training and experience by attending a local Toastmasters meeting or group.

* Speak at your local industry association meetings.

* Sign up for a speakers bureau

2. Become An Expert.
This one will take awhile to accomplish, but your ultimate goal is to become the "Go To Person" in your field. You want colleagues to know your name. The more people who know you (and OF you) the more references you will get. Recruiters call their list of contacts to find good matches. If you are widely recognized, the recruiter will hear your name repeatedly and be compelled to call you.

* Make one day a week an information day or commit yourself to an hour a day to keep informed. Ask your colleagues if they uncover something of interest to forward you a copy.

* Subscribe to a clipping service that sends you "customized" news delivered to your in box. You can also set up these accounts through Yahoo, AOL, etc.

3. Get An Interview.
All major industry publications have opportunities to be interviewed. Position yourself as the spokesperson or the focal person in the interview. Recruiters will track you down because of your name and your notoriety.

* Learn the key editors in the industry’s most important publications. Let them know you are available to be interviewed.

* Go to the publications booths at trade show and introduce yourself to editors. It always helps if they know you personally.

4. Write Articles.
Having a byline in an industry publication is an immediate signal that you are an expert. Writing for industry publications should be a regular part of your personal marketing plan.

* Do some research into the publications in your field. Find out the guidelines for submitting content.

* Write short article to get started then expand. Letters to the editor are also good to submit. You can showcase yourself as an expert. TIP: Don’t expect to get paid at least initially.

* Be involved in

Library Cubicles
Library cubicles are independent study rooms for individuals. They are meant for individuals who need to spend more time in reference work. The cubicles are a calm and quiet place to go through available study material.In colleges and universities, library cubicles are specially made for graduate students and faculty members. It can be used by those individuals doing research work and handling special projects. With limited number of cubicles, individuals need prior permission from library members to make use of the cubicles. There is need to follow certain rules and regulations to access cubicles.Library cubicles are complete with shelves for books. The books and journals in cubicles are available for references and consultations and cannot be taken home, in most cases. The cubicle shelves come with or without doors. Locked cubicles are mainly given for faculty members with long term projects and research work. Such cubicles are usually shared by two or more persons to keep valuable books and other

ketable resources first. The key is to make you the most marketable resource.

Get a Recruiter Hunting YOU. 12 Action Items -Surefire ways to get in the spotlight and have the recruiter "dialing for dollars" to get to you!!

* Start small by speaking at local activities as. As your confidence grows take on engagements at industry functions. Everyone has to start somewhere.

*Gain training and experience by attending a local Toastmasters meeting or group.

* Speak at your local industry association meetings.

* Sign up for a speakers bureau

* Make one day a week an information day or commit yourself to an hour a day to keep informed. Ask your colleagues if they uncover something of interest to forward you a copy.

* Subscribe to a clipping service that sends you "customized" news delivered to your in box. You can also set up these accounts through Yahoo, AOL, etc.

* Learn the key editors in the industry’s most important publications. Let them know you are available to be interviewed.

* Go to the publications booths at trade show and introduce yourself to editors. It always helps if they know you personally.

* Do some research into the publications in your field. Find out the guidelines for submitting content.

* Write short article to get started then expand. Letters to the editor are also good to submit. You can showcase yourself as an expert. TIP: Don’t expect to get paid at least initially.

* Be involved in

The Information Age, Make It Work For You
The Information Age. That is what writers and analysts have labeled the concluding years of the twentieth century and the beginning of the twenty-first century.Throughout the time-line of history every great era has been given a name to identify the major achievement or advance in progress that marks that time period.Some that come to mind are the Ice Age, the Bronze Age, the Iron Age, the Industrial Age and now the Information Age.I don't know if the people of the time knew what age they were in or did future historians name it for them? Nevertheless, a great advance in the progress of man was achieved.Thanks to the Ice Age we can grab a cold beer anytime we wish. Wasn't ice invented during the Ice Age?We the people of the Information Age know it's the Information Age. We don't have to wait for future historians to give it a name.Why? Because with all the information available to us and all the leisure time we have to reflect on it, we know what to call it. Back in the o

start somewhere.

*Gain training and experience by attending a local Toastmasters meeting or group.

* Speak at your local industry association meetings.

* Sign up for a speakers bureau

* Make one day a week an information day or commit yourself to an hour a day to keep informed. Ask your colleagues if they uncover something of interest to forward you a copy.

* Subscribe to a clipping service that sends you "customized" news delivered to your in box. You can also set up these accounts through Yahoo, AOL, etc.

* Learn the key editors in the industry’s most important publications. Let them know you are available to be interviewed.

* Go to the publications booths at trade show and introduce yourself to editors. It always helps if they know you personally.

* Do some research into the publications in your field. Find out the guidelines for submitting content.

* Write short article to get started then expand. Letters to the editor are also good to submit. You can showcase yourself as an expert. TIP: Don’t expect to get paid at least initially.

* Be involved in

Is a Leather Office Chair Your Best Choice of Office Chair?
Is a Leather Office Chair really your best choice of Office Chair? A lot of Office Chair users, particularly males believe that a Leather Office Chair is the best chair there is.Why is this? I think it's largely an image thing, if you see a top executive's office on TV, in the movies or in the news a very high percentage have Leather Office Chairs.Not surprisingly therefore people tend to have this belief that a Leather Office Chair has got to be the best choice because that's what all the top guns have.Nonetheless, there are certain drawbacks with Leather Office Chairs that you need to be mindful of before you rush out and buy one.First, there are some truly appalling office chairs that are upholstered in leather and people become blinded by the thought that it must be a quality chair because its in leather. Nothing could be further from the truth, there are any number of Leather Office Chairs being sold at unbelievably cheap prices that are little better than junk.The grade of

zed" news delivered to your in box. You can also set up these accounts through Yahoo, AOL, etc.

* Learn the key editors in the industry’s most important publications. Let them know you are available to be interviewed.

* Go to the publications booths at trade show and introduce yourself to editors. It always helps if they know you personally.

* Do some research into the publications in your field. Find out the guidelines for submitting content.

* Write short article to get started then expand. Letters to the editor are also good to submit. You can showcase yourself as an expert. TIP: Don’t expect to get paid at least initially.

* Be involved in

Tips For Establishing Business Credit Fast
Borrowing from the SBABorrowing money is one of the most common sources of funding for a small business, but obtaining a loan isn't always easy. Before you approach your banker for a loan, it is a good idea to understand as much as you can about the factors the bank will evaluate when they consider your loan. This discussion outlines some of the key factors a bank uses to analyze a potential borrower. Also included is a self-assessment checklist at the end of this section for you to complete.Key Points to ConsiderSome of the key points your banker will review:1. Ability/Capacity to RepayThe ability to repay must be justified in your loan package. Banks want to see two sources of repayment - cash flow from the business, plus a secondary source such as collateral. In order to analyze the cash flow of the business, the lender will review the business past financial statements. Generally, banks feel most comfortable dealing with a business that has been in existenc

our field. Find out the guidelines for submitting content.

* Write short article to get started then expand. Letters to the editor are also good to submit. You can showcase yourself as an expert. TIP: Don’t expect to get paid at least initially.

* Be involved in SIG’S (Special interest groups), especially in areas where you can lend your expertise or gain some.
TIP: Many search professionals attend local chapter meetings hoping to network. Remember the #1 rule in networking-You have to show up!

7. Attend Trade Shows.
Recruiters are always searching for candidates at major industry trade shows. Many times they will volunteer in industry association booths to meet the members.

* Check out the industry conferences and training sessions at the show. Plan to attend at least one every six months.

* Be on the lookout for interesting new technologies or innovations that might impact your career.
TIP: Be a badge scanner. When you see someone from an executive search firm initiate a conversation. Ask them why they came to the show or what did they think about it

8. Register For Conferences.
The higher the profile of the conference the more recruiters will be attending. It is events like this that bring them hoping to bump into a key executive.

*Go to the room early and stay late. Make a point of meeting the presenter and engaging in a few moments of conversation. Ask if you might follow up after the program and stay in touch. Many times search professionals will also be waiting to speak to this same person.
TIP: Big shots usually show up at the show the first business day, unless they are the speaker scheduled at the end of the week.

9. Keep Connected With Your Colleagues And Associates.
Make sure your peers know where you are and about your current business. You want them to think of you first when the recruiter calls them for a contact.

* Send out regular press releases to your resource list. Remember, serious stuff only. Keep it short and to the point. Watch for more later on how to write a personal press release.

* Be on the lookout for ways to help your associates. Newspaper & magazine articles are great when you notice a colleague's name. Clip it out and send it to them along with a quick personal note including your contact details. They will want to return the favor someday!

* Make one day a week a telephone day, or commit to an hour a day to be on the phone and reconnect with the people important to you.

10. Become An Award Winner.
Enter industry competitions. Every one loves a winner. This will gain you both company and industry press. It translates into major visibility.

*Get your name in the spotlight by submitting, promotions, awards, relocation's, etc.

*Tip: Send a copy of your press release to the recruiters with whom you are most interested in working.

11. Research Recruiter Websites.
When you find a site you like, ask for an article that has been written or get more information about the company. Start a dialogue before you are actually looking for a recruiter. Make sure they know you are networking and not looking presently. You don't want your current employer to hear about it and misunderstand.

* Ask to be added to the mailing list or email list. Most firms have one. Use this as a door opener to get a dialogue started.

* Find out what organizations they belong to. Make a point of attending those association meetings.

12. Get a Personal Business Website.
Not one that includes friends and family. Make it your online portfolio. List your skill sets, accolades, attributes and area of expertise. Showcase your success. Paint a picture

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For the manager of the Building Records unit at a major west coast public University, the document storage problems were critical. The problem wasn't justifying budget for more space. There was no more space to be had.

It's a fact that smaller companies, by need and design, are more innovative, more flexible, more decisive, and faster to move than their larger brethren who are entrenched in operational processes and corporate procedures. Small companies are typically not led by career executives for whom every decision must be predicated by hours of meetings and mounds of documentation. Most small companies are led by their founders; men and women who were cut from an entrepreneurial cloth that has yet to fade. It is when a company grows to the point that the founder steps aside to make way for professional managers that the company loses its innovative nature and entrepreneurial flair.

With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the business - one of the underperformers being a mass-market jeanswear brand.

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