Hub You - Business

Free Advertising With Publicity - Part I
Publicity is a great way to reach a lot of people with a limited budget. The key is to have a message that is newsworthy, which obviously changes all the time. Years ago it was enough to launch a new website. Nowadays that’s too common. As I’m writing this, there’s a 12-year old girl making news because of an experiment she conducted for her school’s science fair: she had fast-food ice samples tested for bacteria and compared those test results with samples of

oned. You are in control, and they are not.

If your boss invites you in for a concerned chat, you're better off sounding like a broken record - repeating your "thank you" and "my last day is..." than you are involving yourself in what appears to be a caring conversation about your ensuing future.

It doesn't matter what you want or what you ask for, because they'll give it to you - in one form or another - or possibly offer you something tasty before you even speak up. After they've lulled and flattered you into submission, and as you walk out the door smiling, they're calling the newspaper or a recruiter a

Is Your Key Control a Cornerstone or Liability
Have you ever thought about how your retail organization handles the distribution and record keeping for its mechanical keys? If you have, what did you conclude? That the current system is a cornerstone of your security program or a liability? If you’re like most, you might have reached the decision that it was just too stressful to think about and simply stopped thinking about it.Whether you have hundreds or thousands of stores – the issue of key con

Once you've accepted the offer with your new employer and set the start date, obviously the next step is to let your current employer know you'll be leaving. Write a brief letter of resignation (the operative word there is "brief").

If you feel a need out of loyalty or guilt to write anything more than a few short sentences, curb it. The only information your letter needs to contain are the following two (possibly three) items:

that you are leaving your current company
what your last date of employment will be, and
if you feel comfortable adding a sentence or two about how you enjoyed working for your current company, and you appreciate the opportunity to have been a part of the organization, tack that on

It should NOT include:

why you are leaving
where you are going
what you will be doing in your new position
how much you will be making when you get there
how bad you feel about leaving (or conversely, how glad you are to be going!)

Make an appointment with your boss and hand deliver the letter. Tell him verbally the same words that your letter says, because the face-to-face is courteous and professional, while the letter is a formality for record of your employment. And be prepared for one of three things to happen.

Either your boss will professionally acknowledge your resignation, say how sorry he is to have you go, and shake your hand, or he will become very silent - just before he asks you what it would take to keep you. Or quite possibly, he'll do the former, and you'll be asked to another meeting later so that he can find out what it will take to keep you.

If your company is truly professional, you'll resign, shake hands, and that will be that. But it doesn't always go down that way, which takes us into the second way to resign, which actually is in danger of not being a resignation at all. It only starts out that way.

The first thing you need to know is that a counter offer is NOT - IS NOT - a sincere and genuine statement of their desire to keep you around for as long as you might decide to stay should you change your mind and accept their counter offer.

What you've just done by resigning is put the company at a disadvantage. You are creating an opening within the company, and you've left your company at a loss. By resigning, you've basically said, "I'm not interested in this company any more." You've caused your loyalty to be questioned. You are in control, and they are not.

Good Answers/Bad Answers: Tell Interviewers About Obstacles You've Overcome
Many times when I'm coaching people, I ask them to think of a time when they had to overcome an obstacle and I get a blank stare. For some people this is a tough one. When we hear the words--overcoming obstacles--we think of learning to walk again after a terrible car accident, or climbing to the top of Mt. Everest--and then despair because we haven't done any of those things.The Overcoming Obstacle example in the can be something as simple as finding

working for your current company, and you appreciate the opportunity to have been a part of the organization, tack that on

It should NOT include:

why you are leaving
where you are going
what you will be doing in your new position
how much you will be making when you get there
how bad you feel about leaving (or conversely, how glad you are to be going!)

Great Questions to Ask on an Interview
You've worked hard to get an interview, and now it feels like everything is on the line. What's the best approach to ensure a great interview? Based on my experience working with professionals with varied backgrounds and experience, I'd have to stay that figuring out what to ask on the interview is where many people get stuck. They know they should ask something, but what? During most (if not all) interviews, you will be asked "Do you have any questions?" a

r record of your employment. And be prepared for one of three things to happen.

FREE: The Timeless Word That Instantly Lifts Response Rates in Advertisements
Free has been around forever.In fact, you may think the word "free" in advertisements has worn out its welcome. That it's a tired word that has lost its appeal.But you would be wrong.The word free, along with free offers, free information, and free gifts still dominate the advertising world. The appeal of getting something for nothing is timeless, and is still effective today, when it is done correctly.If you are going to offer somet

actually is in danger of not being a resignation at all. It only starts out that way.

Advertising Questions Answered
1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing list of one plus prospects?That list is a means of communicating with the customer, verbally or in writing. Failure to communicate could mean losing the most valuable asset of the business, so your potential customers are just as important.Cherish your customer(s) and grow your mailing list to consist of custome

oned. You are in control, and they are not.

In 25 years of recruiting - my firm, and working with other firms - I have never, ever, ever seen an accepted counter offer work in favor of the individual.

Don't, for a minute, think I am being overly dramatic. A counter offer is a complete and 100% appeal to your ego and an attempt to push your guilt button. It's unprofessional of your company to attempt it, and it's unprofessional (and ill conceived) of you to take it.

It might be a month, or six months, but eventually, your next departure from the company will be on their terms.

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The bursting of the dotcom bubble in the year 2001 was a defining moment in the global web industry. People believed that the web had been given far too much significance than it merited, not withstanding that initial glitches are a common feature of all technological revolutions. The shakeouts in fact mark the beginning of new and innovative technology ready to replace the old and the redundant.

Have you ever wondered how Australian beef appears on your table during your dinner? Are you not even surprised how on earth a famous caviar from Russia reaches your entr?e plate? You may begin to think that some kind of magic must have been done to make that food remain fresh when served on your table.

Your business, no matter how small, needs an effective accounting management system to sustain its day-to-day viability and establish its long-term financial goals. But when you are already multitasking as the CEO, the manager, and the salesman, you don’t really have time to be an accountant too, do you? Yes, actually, you do.

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