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    e hip and cool by actually offering salads, but do you really go to a McDonald's to eat a salad? The movie " Super Size Me" did not do anything for their image either, but yet McDonald's still marches o
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    "Bigger Than McDonald's? Yes, Bigger Than McDonald's ..."

    by: Georges Yared Who has the audacity to say that ... even think it? Nobody is bigger than McDonald's. After all didn't McDonald's change the way we Americans eat? Didn't fast food and drive-thru's become the norm? Didn't McDonald's capture the hearts and therefore, the appetite of every little kid with its Happy Meals and Ronald McDonald character? Didn't McDonald's even say that the world was ready for their menu and actually expand around the world? Even in France?!!

    The answers to all the above questions are yes. McDonald's set the table (pardon the pun) to the way we view and eat fast food.Their success fostered major competitors like Burger King, Wendy's and Sonic. But McDonald's is still McDonald's. They have tried to be hip and cool by actually offering salads, but do you really go to a McDonald's to eat a salad? The movie " Super Size Me" did not do anything for their image either, but yet McDonald's still marches o

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    e the way we Americans eat? Didn't fast food and drive-thru's become the norm? Didn't McDonald's capture the hearts and therefore, the appetite of every little kid with its Happy Meals and Ronald McDonald character? Didn't McDonald's even say that the world was ready for their menu and actually expand around the world? Even in France?!!

    The answers to all the above questions are yes. McDonald's set the table (pardon the pun) to the way we view and eat fast food.Their success fostered major competitors like Burger King, Wendy's and Sonic. But McDonald's is still McDonald's. They have tried to be hip and cool by actually offering salads, but do you really go to a McDonald's to eat a salad? The movie " Super Size Me" did not do anything for their image either, but yet McDonald's still marches o

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    ld character? Didn't McDonald's even say that the world was ready for their menu and actually expand around the world? Even in France?!!

    The answers to all the above questions are yes. McDonald's set the table (pardon the pun) to the way we view and eat fast food.Their success fostered major competitors like Burger King, Wendy's and Sonic. But McDonald's is still McDonald's. They have tried to be hip and cool by actually offering salads, but do you really go to a McDonald's to eat a salad? The movie " Super Size Me" did not do anything for their image either, but yet McDonald's still marches o

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    set the table (pardon the pun) to the way we view and eat fast food.Their success fostered major competitors like Burger King, Wendy's and Sonic. But McDonald's is still McDonald's. They have tried to be hip and cool by actually offering salads, but do you really go to a McDonald's to eat a salad? The movie " Super Size Me" did not do anything for their image either, but yet McDonald's still marches o
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    e hip and cool by actually offering salads, but do you really go to a McDonald's to eat a salad? The movie " Super Size Me" did not do anything for their image either, but yet McDonald's still marches on.

    McDonald's went public in 1965 and a $2,250 investment back then would be worth nearly $2 million today.What a great success story; 31,000 units spread out over 119 countires. It is truly one great American export. The brand name alone is in the world's top 10 most recognizable and worth untold billions of dollars.

    So, who is going to be bigger than McDonald's? The answer is Starbucks.

    Starbucks went public in 1992 and has already captured a market capitalization value of $24 billion. McDonald's with a 27 year head start has a current market capitalization of $45 billion.( Market capitalization is all outstanding stock shares times the current market price) Starbucks has already in place 11,500 units, and the story is just beginning. I believe Starbucks will hit the magical $1

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