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    Law School Salaries: Is the Increase Worthwhile?
    Lawyers make up one of the highest paying professions available. Their investment of time and money, though, is part of what allows them to command such high salaries, so let's talk for a minute about the salary increase for lawyers and the commitment required.Three YearsAfter finishing your undergraduate degree, you will have three more years of full-time schooling before you can become a lawyer. The requirement of time and commitment is great, and many people find that it is simply too much. Before applying to law school be sure that you are truly interested enough in the law to invest this kind of time and effort.ShadowBefore you officially start law school, shadow several lawyers. Once you start school, you will have a lot of choices about what type of lawyer you will become. It's best if you can actually shadow a few people before making such a huge commitment of time and money. Check out the profession and see if it's something you can actually see yourself doing for many years in the future, or at least long enough to pay off your student loans.How Big Is the Increase?Lawyers can make anywhere from $80,000 a year to well over $200,000 a year depending on the type of lawyer, their experience, and the geographical location. The increase is certainly significant, especially if you eventually own your own practice. Just remember that the increase is partly so large because this is a high stress job. Make sure you can take it before you begin law school.Before Signing UpBefore applying and paying for a law program, consider the following:Can you commit to three more years?Have you shadowed a lawyer?Can you handle the stress of th
    udget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)

    So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!

    Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she w

    Are You An Association Junkie?
    Association -- It connotes people working together to achieve a common goal. That goal could be anything from improving your education, finding a new job, getting more business, increasing your visibility or simply expanding your network of support resources.That works for me! I'm an association junkie. I learned very early in my career that belonging to an association can make or break you. So, if you haven't joined one now is the best time to start. For you independents out there, belonging to an association can get you great discounts on services you might not be able to afford otherwise. Or, membership can provide a way to showcase your services and products for a nominal investment.There is an association for almost everything and it’s important to assess which one can do you the most good. Just having your name in the directory is meaningless unless you utilize the resources and work as an active member. Active means participation of some kind -- not just sitting on the sidelines waiting for something to happen.So what can a professional association do for you? • Increase your credibility and visibility • Introduce you to new contacts • Position you in the forefront of the industry media • Engage you in long lasted personal relationships • Provide opportunities to enhance your professional skills.What can't an association do for you? • Do the work for you • Redeem shoddy performance • Repair burned bridges • Get your name out there (you have to do that yourself) • Make you a star if you aren’t willing to shine!So think about what associations can do for you for the balance of the year and invest some dollars in resources
    By definition, an epiphany is the sudden revelation of an ordinary object or scene in an illuminating way. Well, it appears that at least one medium, television, has indeed had an epiphany. Now, when you turn on your TV, an ordinary nurse is revealed, in ordinary nurse-type settings, yet she is strong, smart, and dynamic. Aha! And there is an added surprise: It just so happens that her name is Epiphany!

    It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious doctors?” outraged nurses have historically lamented. Well, take heart, outraged nurses, and allow us to introduce you to Epiphany.

    When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!

    Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is watched by many people who work in healthcare. Eddy’s character, Epiphany, is a no-nonsense, confident, knowledgeable, experienced, and slightly dominant nurse who keeps the rest of the GH characters in line. Fans love her for it.

    Apparently, nurses love her, too. We caught Sonya Eddy on her way to the gym and asked how she feels about the enthusiastic feedback she’s getting from nurses. “I had no idea, none. It’s a privilege to have positive support from the nursing community.” Eddy offered an explanation for her convincing portrayal of a nurse: Not only do several of her family members work in healthcare, but Eddy herself is a licensed vocational nurse (LVN). She explained that her training as a nurse helps her keep it real on TV, “because I really can take your temperature and blood pressure.” Maybe this ability is subtly picked up on air, she suggests; she has worked in the field, so her actions come across as more genuine. And the best part? She is humble in the face of praise, giggling, “I’ll be floating on the nine cloud today!”

    Epiphany’s role is clearly one of the more accurate portrayals of nurses in a hospital setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning?

    So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”

    So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”

    Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.

    Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.

    So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form

    Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.

    So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)

    So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!

    Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she wo

    Types of Store Fixtures
    Store fixtures are used for visual merchandising and display. Different types of store fixtures are slatwall fixtures, gridwall fixtures, clothing store fixtures, hangers, display cases, shopping bags, jewelry displays, gondola shelves and mannequins. Store fixtures offer maximum exposure to products.There are different sizes and colors of slatwall store fixtures. Slatwall is also referred to as slatboard, slotwall or grooved board. Slatwall can be used to display clothes, accessories, equipments and jewelry. The different types of slatwall store fixtures are panels, hooks, faceouts, floor fixtures, wire displays, wire baskets, wire shelves, corner forms, brochure holders, and acrylic displays. Hangers are another type of store fixture used to display clothing. Different types of hangers are wooden hangers, metal hangers and plastic hangers.Display case provides security to the retailer. There are economy style and aluminum frame style display cases. This includes full vision, half vision, open cases, jewelry and register stands. Other type of display cases are special tower, countertop, oak cases, pedestal cases, portable and custom fixtures. Different types of store fixtures are used for jewelry displays. This include store fixtures for necklace, bracelet, ring display, chain and jewelry watch. Different materials used in jewelry store fixtures are acrylic, metal and wood and velvet.Other types of store fixtures are gridwall panel and gridwall hooks. They can be used on the wall or floor in any store. Grid wall panels can be customized. Gridwall store fixtures include wire shelves, shelf brackets, grid exhibit, mini grid, sign holders, connectors and floor fixtures. Shopping bags are
    s in a hospital setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning?

    So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”

    So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”

    Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.

    Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.

    So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form

    Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.

    So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)

    So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!

    Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she w

    The Attraction Factor - Do you want to Attract the Best Clients?
    Why do people become attracted to your business? Why is it some days, new client opportunities seem to grow on trees and you ask yourself, what did I do to open these floodgates? Is it just a fad or something that will last for a while? I often think this well will dry up one day; however the flow never seems to slow down.What are some of the factors new clients are attracted to you? I personally believe professionalism in what you do is extremely important; you must be professional in your dealings with your clients. However being professional doesn’t mean you can’t have fun. When you have fun and enjoy what you do, your staff, colleagues and most importantly your clients pick up on and feed off of your excitement for the services you offer. Being professional and fun loving is the most important key to attracting the best clients. It is true, people are not attracted to others who constantly frown and do not appear to enjoy themselves. Try it out, walk around with a frown on your face for a week and watch the people avoid you.Having a high level of integrity is important in any business and is an important factor to attracting the best clients. Nothing spreads faster in the marketplace than bad publicity. Clients love to talk about the great levels of service they receive from their IT support company, just as much as they would, to guard their colleagues and friends from making a bad decision, if your conduct is poor, lacks honesty, truthfulness, reliability and integrity.Some time ago, I read a sign at a client’s office, it goes something like this: “The bitterness of poor service and quality will last longer than the sweetness of a great deal”. This is something I stri
    o convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”

    Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.

    Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.

    So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form

    Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.

    So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)

    So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!

    Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she w

    Recognizing The Talents in Our Own Midst
    According to experts in the field of hiring and training development, there is a great potential within our own companies for talented individuals.Why are we not recognizing those already in our midst? An explanation is: when people are working at lower levels than their management abilities, we can’t see what they can really do.And in this day and age, we have a lot of people laid off from downsized companies who have to take lower level positions for survival.We just don’t recognize who’s working for us or with us. We limit our people by their current titles, functions and departments.Yet getting to know our people is not hard to do – we just need to talk to them! It’s up to management to initiate such talks.Some companies have implemented “Talent Development Programs”. What we really need are “Talent Recognition Programs”. Management needs to take the time to recognize whom we have amongst those employees currently working as “latent talent”.There are scores of qualified, skilled individuals who have had to take on jobs many levels below their business capabilities and experiences because of economic downturn or simply because nobody has recognized their abilities and given them a chance to prove themselves.Dig up your employees’ resumes again, from the interviewer’s forgotten files, and get familiar with them. Let’s not leave these highly personal information papers to die in the aftermath of the initial interview. Then let’s talk to our people and ask the right questions.Test with projects that the individual can work on for short periods of time – say a week, a month or three months and find out what they can do. All this should happen wi
    ce way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.

    Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.

    So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form

    Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.

    So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)

    So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!

    Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she w

    Boost Headline Believability With Specifics
    Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable.Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.Which headline is more believable?"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!""Using This Long Lost Secret, Our Business Really Sky-Rocketed!""Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days."Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.Or how about these sub headlines...Special Price to End Soon, Buy Now!Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, T
    udget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)

    So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!

    Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”

    Nurses helping to craft their story in the media? Finally, it’s as it should be. Indeed, it is an epiphany.

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